Yokohama Rubber’s GEOLANDAR tires coming factory-equipped on Subaru’s new Crosstrek

The Yokohama Rubber Co., Ltd., announced today that it is supplying its GEOLANDAR G91 tires as original equipment (OE) to Subaru Corporation for use on the automaker’s new crossover SUV, the Crosstrek (Japanese-market model), which was unveiled in September 2022. The SUV is being fitted with 225/60R17 99H size tires.

GEOLANDAR G91 tires combine the utility performance of SUV tires with the fuel-efficiency, safety, and comfortable performance demanded of urban crossovers and small/midsize SUVs. These GEOLANDAR G91 tires being supplied on the new Crosstrek employ a highly rigid carcass, allowing them to demonstrate agile steering stability that befits the Crosstrek. In addition, the adoption of a flat side design that contributes to reducing tire weight and controlling air resistance during driving has made it possible to achieve a high level of fuel efficiency.

The tires being supplied as OE for Crosstrek were developed by utilizing specialized tuning to match their tread pattern, profile, and tire structure to the vehicle characteristics, while also using Yokohama Rubber’s proprietary HAICoLab*1, an AI-based development framework that aims to foster new discoveries and digital innovation by merging human inspiration and creativity with AI’s enormous data processing capability. To achieve the highly quiet ride, an optimal pitch sequence was obtained using evolutionary computation (genetic algorithms), one of the technologies incorporated in HAICoLab. The innovative technologies applied in development of the GEOLANDAR G91 are based on new knowledge obtained by collecting actual data and virtual data generated by simulations and then using AI’s predict, analyze and search functions.
*1 An acronym for “Humans and AI ColLaborate” for digital innovation

GEOLANDAR is Yokohama Rubber’s global brand of tires for SUVs and pickup trucks, and the Company is accelerating the expansion of the brand’s lineup to meet increasingly diversified needs in the SUV market.

Combining a compact body with a rugged and sporty design, the Crosstrek features full-fledged SUV performance thanks to Subaru’s unique symmetrical AWD, making it a versatile crossover SUV ideal for any driving environment, whether in the city or for outdoor adventures.*2
*2 See Subaru’s September 15, 2022, news release “World Premiere of All-New Subaru Crosstrek” (https://www.subaru.co.jp/news-en/2022_09_15_174049/）

Under Yokohama Rubber’s three-year (2021–2023) medium-term management plan, Yokohama Transformation 2023 (YX2023), the consumer tire business aims to maximize the sales ratios of high-value-added YOKOHAMA tires. One of the key initiatives under this strategy is expanding sales of ADVAN and GEOLANDAR tires as original equipment on new cars.