Vredestein Pinza All Terrain tyre makes broadway debut at Times Square

Vredestein Pinza AT marks Apollo Tyres Ltd’s foray into the dedicated
North American pickup truck and SUV segment for the storied European tyre brand. After
launching the Vredestein brand across North America in September 2020, Apollo Tyres took
its message to the ‘Crossroads of the World’, New York’s Times Square in the form of a
billboard for the Vredestein Pinza, that was seen by thousands.
“When we brought the Vredestein brand to North America a little over a year ago, we
introduced a range of passenger car tyres that were developed specifically for the unique
needs of drivers in this market,” said Abhishek Bisht, Asst Vice President, Americas, Apollo
Tyres Ltd. “In the year since, we have been lauded by customers, media and independent
testing authorities for the quality, value and performance of our products. Our expansion into
the all-terrain category with the comfortably rugged Vredestein Pinza AT is a moment worthy
of celebration, and Times Square is the perfect venue for this.”
Development of the all-new Vredestein Pinza AT followed the same philosophy that resulted
in the acclaimed and awarded line-up of Vredestein passenger car tyres. Intensive study into
pickup and SUV drivers’ habits and requirements have helped our Global R&D Centres in
Europe and Asia to develop and deliver a uniquely capable, yet comfortable all-terrain tyre
that was tested in different climates and weather conditions on 3 different continents.
“The Vredestein Pinza AT represents a bold evolution of the Vredestein brand,” said Bisht. “Its
arrival demonstrates our unwavering commitment to meeting the drivers’ needs and
ensuring that they have carefully though-out and expertly engineered solutions, no matter
what they drive or where they drive it. We welcome the opportunity to serve light truck and
SUV owners here in North America with the high level of products and support that our
reputation is built on.”
Comfortably Rugged
The Italian origins of the Vredestein Pinza moniker evoke thoughts of power, precision,
strength and grip. The Vredestein Pinza AT tyre embodies this etymology, and is engineered
to deliver the best of both worlds for demanding pickup trucks and SUV drivers. Pinza’s
aggressive design belies its quiet, confident on-road performance in all weather conditions,
while simultaneously telegraphing the extreme capability and durability that’s required when
drivers venture off-road.

Key Attributes
Available in both metric and LT variants
Silent Groove’ and multi—pitch technology means quieter operation than competing all-terrain tyres

Stone ejectors and 3-ply triplex casing for enhanced durability and protection against external damage
Jagged edge shoulder design delivers rugged aesthetics and full capability in mud,
sand and snow
Interlocking sipe design provides tread stability
Severe snowflake marking means the Vredestein Pinza AT is ready for all winter driving
scenarios
47 sizes at launch, including 22 light truck sizes
15 additional sizes planned for Phase 2 of product rollout

Drive with confidence
The Vredestein Pinza AT comes with a 70,000-mile warranty for the P-type and a 50,000-mile
warranty for the light truck variant.