Volvo to unveil EX90 flagship electric SUV, set to revolutionize industry’s safety standards

Al-Futtaim’s Trading Enterprises, the official representative of
Volvo Cars in the UAE, will be introducing the much-anticipated EX90 flagship electric SUV in
2024, slated to be the brand’s safest creation till date.
Ushering a new era of safety and reliability, the new Volvo EX90 all-electric flagship SUV,
endorsing the brand’s commitment to providing the highest standards in road safety. Innovation
remains the brand’s key driving force and is reflected in every facet of this vehicle. Included in this
forthcoming model, is the new radar system that ensures that no one gets accidentally left behind
in the car.
Continuing its legacy for being a brand that has been a beacon of safety in the automotive
industry, Volvo cars aims to protect more lives, in line with the brand’s purpose. The EX90 is the
start of a new era for Volvo Cars, taking their unrivalled legacy of safety, quality, and innovation
into the future.
Over the years, Volvo cars has earned the recognition to be one of the safest vehicles to be on the
road. For the internationally renowned Swedish car manufacturer, safety is not a marketing
exercise or another regulatory hurdle to clear. It’s at the core of their purpose as a company. The
essence is perfectly described by Jim Rowan, CEO and President of Volvo Cars, ‘We’ve been
around for almost 100 years as a leader in automotive safety, setting new standards and inventing
new technologies that have saved many lives.
Humanising the experience
The EX90 is designed to understand you and its surroundings to help keep you, your loved ones
and others in traffic safe. It can also get smarter and safer over time, as it learns from new data
and receives updates.
The development of our latest safety technology is based on understanding human behaviour,
rooted in decades of our own and others’ safety research. The Volvo EX90 comes with an invisible
shield of safety that includes our latest sensing technology, allowing the car to understand your
state of mind and the world around you.
World-first interior radar system
A new interior radar feature developed by our engineers is designed to be accurate and sensitive
enough to detect the tiniest movements at sub-millimetre scale – such as those of a sleeping
toddler. It’s the first such feature to cover the entire interior of the car, including the trunk.
With sensors integrated in the overhead console, the roof-mounted reading lamps and the trunk of
the car, our new system is the first that can detect sub-millimetre movement in the entire interior of
the car. To cover as much of the cabin as possible and sense whether a child or pet has been left
in the car, we’ve spaced radars throughout the cabin from front to back, including the rear trunk.
To notify you when you need it, and to help avoid ‘reminder fatigue’, our experts have determined
that the best time to signal the potential presence of family members left inside the car is when you
attempt to lock the car.

Every time you try to lock the car, the interior radar system is activated and determines whether
your car is empty of any people or pets, before it allows the car to be locked. If a family member or
pet is detected inside, the car will remain unlocked and the car will display a reminder to check the
cabin for occupants on the centre console screen. The car’s climate system can remain on if
people or animals are detected in the cabin, to improve comfort. This can also help lower the risk
of hypothermia or heatstroke.
Tireless sensors
Start with the outside. State-of-the art sensors like cameras, radars and LiDAR, all powered by our
core computing platform and software, work together to create a 360-degree real-time view of the
world. Our sensors don’t get tired or distracted. They are designed to respond and react when
you’re just a millisecond too late. Our LiDAR senses the road in front of you, whether it’s day or
night, also at highway speeds. It can see small objects hundreds of metres ahead, creating more
time to inform, act and avoid.
And as our cars hit the roads and we learn from the data they generate, our research indicates that
our software and sensors can help reduce accidents that result in serious injury or death by up to
20 per cent. Likewise, we estimate we can even improve overall crash avoidance by up to 9 per
cent, which could lead to millions of accidents avoided over time. That would be a big step in
safety and for mankind.
A watchful guardian
Inside, our invisible shield of safety also looks out for you. Special sensors and cameras, powered
by our own in-house developed algorithms, gauge eye gaze concentration. The technology allows
the EX90 to see when you’re distracted, tired or otherwise inattentive, beyond what has been
possible in a Volvo car to date. It will alert you, first softly nudging, then more insistent if needed.
And if the unthinkable happens, and you fall asleep or are taken ill while driving, the EX90 is
designed to safely stop and call for help.