Trading Enterprises Volvo ‘Walks The Talk’ with the global launch of an exclusive sustainable sneaker on World Car-Free Day

Al-Futtaim’s Trading Enterprises, the official representative of
Volvo Cars in the UAE, announces a new initiative that clearly emphasizes the car brand’s true
commitment to sustainability. The global automotive leader is celebrating World Car-Free day with
the global launch of a limited-edition sneaker, created in collaboration with renowned sustainable
footwear company, Casca.
Sustainability and the road to climate neutrality remain a core mission for Volvo Cars, signified by
the company being a signatory of the United Nations (UN) Global Compact and a supporter of the
UN 2030 Agenda for Sustainable Development. With a shared synergetic approach to their
sustainability goals, Volvo Cars has partnered with Casca footwear that embodies this eco-friendly
vision.
Shared synergy reflected in concept and design
Trademark influences of the XC40 Recharge have been carefully crafted and woven into the
process while developing the sneaker. The XC40 was designed to reduce environmental impact,
including the use of sustainable materials and served as the perfect muse for Casca, inspiring the
sneaker’s design. This partnership is the culmination of a shared vision, personified in the form of
the exclusive shoe.
Endorsing sustainability as a strategic pillar
Oscar Rivoli, Managing Director at Trading Enterprises, said, “Sustainability is a crucial pillar for us
and remains core to our purpose and business, enabling the key to our future success. We are
proud of our achievements in the region, with Volvo Cars spearheading the transition to EV
technology across the UAE. We will continue this eco-friendly journey in alignment with the UAE’s
sustainability measures including the strategic initiative – UAE Net Zero by 2050. We remain
committed to protecting and improving the environment and providing the best experience to our
customers.”
“The launch of global initiatives like ‘Walk The Talk’ and the partnership with Casca footwear
endorses Volvo Cars’ commitment to incorporate sustainability in mobility and transform the sector
across the region.
Protecting the environment remains our priority as we espouse Al-Futtaim’s sustainability strategy
with a focus on constantly enriching the lives of our customers,” he added.
“Walk A Mile”: Join us in this transformative journey
While endorsing the belief for a sustainable future, customers, environmental advocates and the
general public can be a part of this fascinating transformative journey by participating in the global
campaign to share your “Walk A Mile” stories on Volvo Cars’ official Instagram
(https://www.instagram.com/volvocarae/?hl=en). Winner of the best story stands a chance to win
the limited-edition sneakers and the ultimate drive experience with XC40 Recharge.

The XC40 Recharge is a state-of-the-art, fully electric all-wheel drive powertrain that offers a range
of over 400 km (WLTP) on a single charge and output of 408hp with the battery charging to 80% of
its capacity in 40 mins when using a fast-charger system.
The XC40 Recharge and entire Recharge fleet are also tangible proof points of the company’s
ambitious new action plan which represents concrete actions in line with the Paris climate
agreement and supports Volvo Cars’ ambition to become a climate-neutral company by 2040.