Toyota Mirai flying the flag for sustainability as official car of the Japan Pavilion at Expo 2020 Dubai

Al-Futtaim Toyota is showcasing its groundbreaking environmentally friendly technology at one of the world’s biggest events, with the new-generation Toyota Mirai making its UAE debut as the official car of the Japan Pavilion at Expo 2020 Dubai. Powered by hydrogen, the cutting-edge Fuel Cell Electric Vehicle (FCEV) offers a 100% electric driving experience with best-in-class efficiency and zero emissions, underlining Toyota’s commitment to achieving carbon neutrality and creating sustainable mobility for all.

Chosen as a leading example of craftsmanship and innovation, the state-of-the-art Toyota Mirai arrived at the Japan Pavilion during a special delivery ceremony held recently. The new-generation vehicle will provide an exceptional mobility solution for staff at the Japan pavilion throughout the eagerly anticipated event, which has been attracting huge numbers of visitors since opening its doors to welcome the world at the beginning of October.

“It is a great honor for the Toyota Mirai to be selected as the official car of the Japan Pavilion at this landmark global gathering. The Expo 2020 theme of ‘Connecting Minds, Creating the Future’ centers around sustainability, mobility, and opportunity, all of which are aligned with Toyota’s vision of a better world. This also comes in line with the UAE’s ‘Net Zero by 2050’ strategic initiative, which aims to create positive environmental impact,” said Kei Fujita, Chief Representative, Middle East and Central Asia Representative ‎Office, Toyota Motor Corporation. “Here in the region, there has been strong interest in the potential of hydrogen as a clean energy source, which makes the Mirai’s participation especially relevant. This is one of the many diverse technologies we have been developing as part of our journey to achieve a carbon-neutral society with greater mobility for all.”

Fujita added: “I would like to extend my appreciation to the UAE government for its commitment to sustainability and building a brighter future, together with our loyal customers who continue to inspire us to create ‘ever-better’ cars.”

Toyota’s flagship sedan, the Mirai, is a rear-wheel-drive sports-luxury FCEV that offers a combination of striking design, cutting-edge technology, and premium driving performance. The Mirai’s advanced technology enables the vehicle to produce its own electricity using an onboard fuel cell. First developed by Toyota in 1992, FCEV technology converts hydrogen and oxygen into electricity to power an electric motor, producing zero emissions with only water as a by-product. The new-generation Mirai offers a class-leading cruising range of 650 km and can be refueled in just 3 to 5 minutes. Its electric motor is capable of generating 134 kW of torque, creating responsive acceleration that can carry the vehicle from 40 to 70 km/h in just 2.8 seconds.

The Japan Pavilion has adopted the theme ‘Where Ideas Meet’ in recognition of how encounters with external in­fluences have played a key role in the development of Japanese culture throughout history, with ideas from around the world embraced and reinterpreted to create something new and uniquely Japanese. In keeping with this concept, the Pavilion’s façade combines traditional Arabesque and Japanese asanoha patterns to create striking designs that reflect the traditional Japanese paper-folding art of origami.

Tomiyasu Nakamura, Commissioner General, Japan Section at the Japan Pavilion, commented: “We are delighted to be here in Dubai and showcase Japanese solutions that build on innovative ideas to create a better tomorrow. Mirai means ‘future’ in Japanese, a name that resonates with the theme of our Pavilion as we are aiming to build a safer, greener, and easier future for all. To achieve this, we must first consider the challenges faced by our country as a lens through which to examine global issues and contemplate what is required to move forward. We are pleased to have Toyota on board as we embark on this inspiring journey and look forward to exploring the exciting possibilities an event of this magnitude creates by bringing people together in a global celebration of human ingenuity.”

The Japan Pavilion’s Toyota Mirai is being fueled via a Mobile Hydrogen station with the support of Air Products, which is stationed in Al Futtaim Motors’ premises in Dubai.