Toyota Opts for Hankook Tire as OE fitment for 2018 Toyota Camry

 Toyota has opted for Hankook’s Kinergy GT tyre in size 235/45R 18V as the OE fitment for select Toyota 2018 Camry models, including those with hybrid and gasoline  powertrains.

Hankook Tire’s Kinergy GT is positioned as a premium grand touring all-season Ultra High Performance tyre (UHPT) that provides outstanding performance in all conditions, including wet, dry and winter environments, in addition to providing motorists with a quiet and comfortable driving experience. The key benefits of this tyre are a wide lateral groove design for snowy surfaces, wide circumferential channel grooves for wet surfaces, optimized block stiffness for dry surfaces, and an optimized pitch to reduce the tire noise.

Getting this OE fitment is a key milestone for the tyre manufacturer as Toyota is one of the top automotive brands and the Camry is one of its popular models. The Toyota Camry was the best selling passenger car in the United States in 2016. The Camry is available in both petrol and hybrid versions and highlights Toyota’s reputation as a technologically advanced automobile company.

With this OE fitment, Hankook will be extending its reach to the automobile market in Japan as part of its global expansion strategy. Like Germany and the United States, Japan is one of the leading countries in the world when it comes to the manufacture of vehicles. The Japanese automotive industry is notable not only for its production in terms of volume, but also when it comes to technological innovation and expertise. It is a market that is difficult to enter as there is a high entry barrier. By entering the Japanese market successfully, Hankook has demonstrated that companies all over the world are recognizing the progress Hankook has made on the technological front.

Commenting on this achievement, Seung Hwa Suh, Vice Chairman & CEO of Hankook Tire said, “Supplying Hankook Tire’s iconic Kinergy GT to Toyota as an OE supplier of the 2018 Camry demonstrates another step in our expanding global recognition as a premium brand. This not only proves the company’s leading technology in the tire manufacturing industry, but the high level of trust from OEMs in the auto industry.”