Michelin recently announced the winners of the 18th global Michelin Challenge Design competition, “Michelin Concours d’Elegance 2050 – Future Classic.” The winners and finalists of the renowned contest included entries from all over the world like Brazil, India, United States, France, China, Algeria and Argentina. The winners were selected by an eminent panel of industry experts and the top automotive designers in the world.
Individuals and teams who participated in the contest were asked to present their design of what they thought would be a vehicle built for the year 2025 and would become a classic capable of winning the Michelin Concours d’Elegance in 2050. The vehicle was expected to effectively represent this transitional era in automotive design and technology.
Winners of the first, second and third prizes were invited guests at “Movin’On by Michelin”, the premier global sustainable mobility event which was and they were honored during a private reception at Movin’On along with the winners and designs of the 17th global competition. Winners participated in a private portfolio review with members of the jury and leading designers and participated in a workshop on sustainable mobility.
Commenting on the contest, Ben Ebel, lead user experience designer, Michelin North America and chairman of Michelin Challenge Design. said that the quality of the entries for this year’s edition of the “The Michelin Challenge Design competition” which celebrates innovation in vehicle design was truly outstanding. He went on to congratulate the winners for coming up with innovative, thought-provoking and futuristic entries which are worthy of winning the Michelin Concours d’Elegance in 2050.
The contest received over 1,000 entries from 67 countries and the jury chose the three winning designs, six finalists and four honorable mentions. Over the past 18 years, Michelin Challenge Design has received over 13,000 entries from 130 countries.
Georgii Varodi of St. Petersburg, Russia won the first prize in the contest for his entry “DS Bertoni”, a luxurious and distinctive car meant for the renowned James Bond in his“Bond 25” movie which would be released in 2025. The elite “Bertoni” was visualized as a luxury model from Citroen DS. Harsh Panchal from India Vadodra, India, for his entry “Mystique” which focused on aerodynamic efficiency and an elegant and technoid design. Boussid Mohammed Ramdane from Oran, Algeria, won the third prize for his “Bugatti Type 2050 SC Atlantic”, an environment friendly vehicle with a futuristic appearance.
The finalists included designers from Brazil, Argentina, South Korea, China, Russia and the United States. The jury comprised leading designers from companies like Michelin, General Motors, Ford, Hyundai and Nissan.
Stewart Reed, Art Center College of Design in California and Michelin Challenge Design jury chairman said that the Michelin Challenge Design contest is the most important global design competition for emerging young talent as it really engages the global design community.
Robert Bauer, Nissan Design America said that the contest provided young designers around the world with a fantastic opportunity to showcase their design and innovation skills. He was highly impressed by the quality of the entries.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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