Leading tire manufacturer, Goodyear used tires in an unusual way to catch the eye of the public. The company is one of the sponsors of the American college football event, the Cotton Bowl Classic. In order to make its presence felt at the event which took place today at the AT&T Stadium in Arlington, Texas, Goodyear created art from tires. The company commissioned baseball player and artist Blake McFarland to use tires to make the mascots of the two teams in the final, Wiscosin and Western Michigan. Bucky Badger is the mascot of Wiscosin and the Western Michigan team has a Bronco as its mascot.
Blake McFarland used over 500 Goodyear-branded tires to create Texas sized replicas of these two mascots. 925 total feet of tire rubber were used for the two beautiful replicas of the mascots. The two sculptures highlight the fact that even tires can look beautiful.
McFarland spent over 300 hours to build the two sculptures which are about 6.5 ft tall. Speaking about the project, he said that it gave him the chance to bring together both his passions, athletics and tire art to creates these sculptures on behalf of a leading brand like Goodyear.
Goodyear sponsors the Cotton Bowl Classic as part of its college football marketing program that celebrates Blimpworthy qualities that are needed to win and succeed – hard work, determination and grit.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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