EUT and Gulf Tyre Celebrate Opening of First Retail Continental Outlet in Abu Dhabi

Emirates for Universal Tyres (EUT), Continental’s authorized distributor in the UAE joined hands with Gulf Tyre Company to open the first retail outlet for Continental tires in Abu Dhabi. Dedicated to the end consumer, this outlet opened as part of a new point-of-sale concept highlights Continental’s focus on expanding to cater to the growing demand for the company’s premium ultra-high performance products. Retail customers can now easily obtain Continental tires in Abu Dhabi.

The new retail outlet will provide customers with a highly satisfactory purchase experience as it is staffed by highly trained tire specialists and customers will have access to a wide range of services including wheel balancing and alignment as well as tire fitting. All staff members will receive regular training to ensure that they are capable of providing the best possible service.

The outlet will offer Continental tires for passenger vehicles and light trucks on an exclusive basis at competitive prices. Some of the products for which high demand is expected included the award-winning ContiSportContact 5P tire, ContiPremiumContact 5 tire and the ContiSeal technology to seal damaged tires when they experience damage due to foreign objects. Continental tires have become popular with really discerning customers in the UAE thanks to their technologically advanced features, high performance and suitability for use in the UAE’s extreme climatic conditions.

The formal opening of the store which is located in Mussafah M2 area in Abu Dhabi was held as an official event that was attended by VIPs including José Luis de La Fuente, Managing Director of Continental Middle East, Michael Kriken Head of PLT Sales, Ahmed Mowafy, General Manager of Emirates Universal Tyres (EUT) and Sohrab Abdul Rahman, General Manager of Gulf Tyre.

This new store is the first such customer focused store in the UAE which adheres strictly to Continental’s high standards and brand guidelines. Customers will benefit from having access to a specialized one-stop-shop that will offer Continental’s innovative products and superior service standards. Continental’s distributor already has two showrooms and five state-of-the-art service centres and warehousing facilities spread across the UAE, further emphasizing Continental’s success in the country as EUT is the sole distributor of Continental’s passenger, light truck and commercial vehicles tires in the UAE market.

Commenting on the opening of the new store, Ahmed Mowafy, General Manager of EUT said that the opening of the new facility will give customers in the UAE further opportunity to access premium, German-engineered Continental tires and a team of specialists who are dedicated to providing them with the best service. Customers can get their tires fitted, realigned or balanced at the retail outlet in an exclusively Continental environment that meets the highest German standards.

Jose Luis de la Fuente, Managing Director for Continental Middle East said: “Our partnership with Gulf Tyre and EUT allows us to connect with our end consumers, helping us to build a closer relationship with our clients. The outlet marks Continental’s first such venture in the market and opens the doors for further expansion in the future.”