Capitalizing on its longstanding partnership with the Manchester United Football Club (MUFC), Apollo Tyres used the Dubai International Motor Show as the venue to launch a limited edition dual branded — Apollo and Manchester United — tires for the MENA market.
The tire was officially revealed to the public at the Dubai International Motor Show at a function attended by eminent dignitaries like Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd, Quinton Fortune, former Manchester United mid-fielder, and Ahmad Alserkal, the business partner for Apollo Tyres in UAE’ Business Partner for the United Arab Emirates.
Speaking about the launch of the limited edition tire, Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd, said that the MENA region is a key growth market for Apollo Tyres. After the company set up its sales and distribution hub in Dubai setting up our sales and distribution hub for the region in Dubai two years ago, it has been able to significantly increase its sales and footprint in the region multi-fold. The limited edition tire is targeted at the huge fan base for Manchester United in the MENA region and the tire will be shortly available for sale in the retail market.
Making good use of the renowned footballer Quinton Fortune’s presence, Apollo Tyres organised an Apollo Go the Distance Challenge for 30 kids, who emerged as winners of a Facebook contest held by Apollo Tyres’ distributor in the UAE, the Alserkal Group. Quinton helped the winners of the Go the Distance challenge to polish their football skills by advising them on the importance of control, accuracy and agility while playing football. Based on the response to the contest, Apollo Tyres is planning to organize similar Go the Distance football challenge events, in the future in the MENA region.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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