Prometeon Tyre Group, the only company in the tyre sector fully focused on the
Industrial sector, for the transport of goods, people, and the AGRO and OTR (Off The Road) segments, today
has inaugurated its newest R&D Centre, built in Turkey (Kocaeli) with an investment of $15 million. It is the
largest Group’s facility dedicated to Research & Development worldwide.
The opening ceremony was held in the presence of Mustafa Varank, Minister of Industry and Technology of
Turkey. Representing Prometeon were Roberto Righi, Deputy General Manager of Prometeon Tyre Group,
Alexandre Bregantim, Global CTO (Chief Technical Officer) of Prometeon Tyre Group, Lale Cander,
Chairwoman of Prometeon Turkey, and the entire management team of Prometeon Turkey. The event was
held with a limited number of guests, in line with the ongoing pandemic measures.
The new R&D Center is a key milestone in the Prometeon Tyre Group global strategy, in which the R&D
activities, innovations, and technology investments play an important role. Indeed, the R&D investment in
corresponds to nearly 3% of the Group’s revenues. The new R&D Center will contribute to develop new tyre
technologies able to reduce fuel consumption and CO2 emissions. Achieving the same production levels with
lower energy costs through leaner processes and reducing fuel consumption by decreasing the rolling
resistance of products are also part of new facility’s goals.
Alexandre Bregantim, Global CTO of Prometeon Tyre Group, commented: “Today, we inaugurated yet
another remarkable milestone in the Prometeon Tyre Group’s successful path. Over last three years, we
implemented several strategic initiatives that made Prometeon healthier, stronger and more resilient in an
unprecedented scenario. Strategic interventions at every stage of the company’s value chain, a very strong
focus on sustainability and human resources have allowed our company to promptly and effectively tackle the
pandemic, both financially and commercially. The new R&D Center fits into this strategy and will allow us to
achieve our goals, improving our offering of both products and customer services, consolidating our
partnerships with OEMs and further raising our quality and efficiency standards”.
Prometeon’s R&D Centre is located at the Kocaeli plant, which was built in 1960 as the first tyre factory in
Turkey. With this investment, the R&D team in Turkey will grow to 30 engineers, while the number of
prototypes and patents developed at the R&D Centre will also increase.
Prometeon Tyre Group owns three R&D Centres worldwide: in addition to the Turkish one, there are also
those located in Italy and Brazil. The Group also boasts a Development Centre in Egypt.
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