Just recently, Western Auto Ltd., one of the flagship firms in the esteemed ETA Star Group of companies, has made a loud buzz in the automotive industry with the formal inauguration of its new 25,000-sq. feet warehouse facility for the spare parts pision in Dammam, Saudi Arabia. The facility is located near Abdullah Faud Auction yard opposite Naft fuel station in Murabba.
Mohammed Khurshid Al Buhmail, Chairman – Arja Al Khaleej Trading Group of companies, spearheaded the ribbon-cutting ceremony in the presence of Western Auto Company Ltd’s CEO Kamal A. J, Resident Director Sadakkathullah S.A.S, and top management and staff of Western Auto Company Ltd.
Apart from the existing facilities, the company’s advanced, new spare parts warehouse has been established as a central distribution point to stock huge inventory of OE spare parts for brands such as KB Autotech, FOTON, CMC and Ashok Leyland, and make it available to customers throughout the country. As part of Western Auto’s first phase of enhancing customer experience and reinforcing brand awareness, it has invested $2 million to ensure continuous supply of quality OE spare parts throughout the country at value based prices.
The Group always aims to offer the highest quality of services on all levels because the loyalty and satisfaction of customers result in repeated purchases.
Included in the company’s state-of-the-art Warehouse Management System (WMS) are stock management with electronic parts catalog as well as satellite link to principals that enable automated order placement and constant parts availability.
As the exclusive dealer in Saudi Arabia for FOTON, CMC and Ashok Leyland, Western Auto targets to be one step ahead of their customers’ expectations. The company also takes pride in its extensive market experience and technical expertise that offers world-class customer service on all levels to make vehicle ownership a pleasant and memorable experience.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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