Federal-Mogul Motorparts is not only inventive when it comes to its automotive products, it is also creative when it comes to taking drivers’ and technician’s driving and technical skills into a new dimension. Just recently, the company has unveiled Wagner® Brake Rate, a free online video game designed to engage and educate users on the dangers of everyday driving and the wear it can cause on the brakes.
Now offered at www.Bit.ly/WagnerBrakeRate, the new video game is another effort by Federal-Mogul Motorparts to improve awareness of automotive safety, apart from the company’s #PartsMatter campaign. What’s more, the game gives users information about the all-new Wagner OEX brake pads, which were rolled out this year and can stop, SUVs, pickups, and CUVs up to 50 feet sooner than the competition.
In the game, players control the speed of the vehicle while dodging obstacles and tracking the vehicle’s brake wear through four courses. Every course should be completed before players can move on to a more challenging level. Times are recorded and then added to an online leaderboard, so players can compare their scores with friends or other players anywhere.
Laura Soave, vice-president of marketing and communications, Federal-Mogul Motorparts, said in a statement that safety is the cornerstone of everything they do. She added that all their parts, including Wagner OEX brake pads, are designed with vehicle safety as a top priority. She also noted that they constantly strive to search for new and creative ways to educate the market on the significant role that brake pads and other parts play in vehicle safety. “The Wagner Brake Rate video game is intended to help bring that message to auto technicians and consumers in a fun way.”
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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