In its goal to provide motorists with the best of both worlds—safety and convenience—WABCO has recently unveiled a budget spare parts brand to be marketed under the name ProVia.
The new brand is designed to help workshops and fleet operators serving the commercial vehicle industry to bridge the gap between low-end budget parts which can usually fall short of reliability and quality expectations as well as the high investment needed for premium level aftermarket parts for buses, trucks and trailers. Provia spare parts serve as exceptionally attractive option for operators to maximize their return on investment by helping to prolong the revenue generating life and safety performance of older commercial vehicles.
With the catchphrase “There is so much more in every box,” ProVia budget spare parts are engineered with a no-frills design that meets performance standards without sacrificing safety or quality. Currently, the brand features a portfolio of over 40 inpidual products in four of the aftermarket’s most renowned replacement categories, including:
· Coupling heads – Developed in strict conformity to ISO 1728 standard, proVia’s coupling heads protect the pneumatic connection of the braking system between trailers and trucks against application-related pollutants such as dirt, dust or moisture as well as extreme weather conditions.
· Brake pads – The beauty of ProVia is that it now covers the most frequently used air disc brakes (ADB) in key bus, truck and trailer platforms in markets worldwide. ProVia brake pads has over 20 various kits that offer replacement alternatives for over 300 part numbers of different commercial vehicle builders.
· Coiled and straight tubes – ProVia’s exceptionally designed, five-layer coiled straight tubes meet strict ISO 7628 and ISO 7375 standard requirements and guard the coil against tough environmental factors. The brand’s simple and smart approach also eliminates intricacy with a cutting-edge, six tube design that provides the same functionality as around 50 other coiled and straight tubes presently offered in the market.
· Relay valves – ProVia provides five different relay valves for commercial vehicle platforms of over 20 manufacturers around the world.
Behind the ProVia brand is the proven capability of WABCO’s extensive manufacturing, global engineering, distribution and service network for aftermarket parts. Hence, ProVia is confident to provide quick delivery times and high levels of service.
By the end of next year, the brand is anticipated to offer budget part alternatives for over 25 extra product categories for commercial vehicles around the world, including pressure limiting valves, cartridges and air dryers.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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