Visteon Corp. is demonstrating its cutting-edge vehicle cockpit electronics products and technology aimed at providing a rich and connected driving experience at this year’s Beijing International Automotive Exhibition, also known as Auto China 2016, from April 25 to May 4. The company is exhibiting in booth E34A04 (between Hall E3 and E4) at the China International Exhibition Center New Venue (Tianzhu).
Now on its 14th edition, the theme of the show is “Innovation to Transformation”. Aligned with this theme, Visteon is demonstrating how it is redefining the cockpit electronics experience through its know-how in instrument clusters, information displays, head-up displays, connected audio, infotainment and connectivity and telematics. The company is also showcasing its capabilities to support vehicle-to-infrastructure (V2X) and vehicle-to-vehicle (V2V) technologies; as well as wireless gateway, a revolutionary system offering several forms of connectivity to route in-vehicle data smoothly and securely.
Together with the newest technology in its key product lines, Visteon is featuring SmartCore™, a security-focused approach to cockpit module consolidation that addresses the growing intricacy of cockpit electronics to enhance the driving experience. Cutting-edge concepts is also being highlighted through an interactive vehicle at Visteon’s exhibit, featuring 3D gesture technology for driver information and infotainment systems that can improve the user experience while reducing driver distraction.
While Visteon has had a solid presence in China for several years, this marks the very first time the company is taking part in Auto China. The company is showcasing how it is well-positioned to offer automakers in China and globally a full array of products in a cockpit electronics segment that according to research, has a huge influence on customer satisfaction—and which is estimated to grow more than twice as fast as the overall automotive market.
According to Visteon President and CEO Sachin Lawande, they are inspired regarding the opportunity to exhibit at this huge show in Asia—their biggest global market—how they are applying software and new technology to redefine how drivers and passengers interact with information and entertainment more safely, enjoyably and securely.
Lawande added that as the sole Tier 1 supplier exclusively focused on vehicle cockpit electronics, they intend to be a leader in new technology initiatives in the aspects of ADAS, V2X and autonomous driving. “At Beijing, we will be displaying current core technology and advanced concepts that provide the foundation for our leadership in these fast-growing segments.”
Included in the highlights of Visteon’s key product lines to be showcased at Auto China are:
Instrument clusters – Larger, higher-resolution displays that migrate toward 3D graphics, are the new norm. At the show, Visteon will demonstrate advanced clusters that offer driver information for all vehicle segments, including sophisticated, fully reconfigurable clusters.
Information displays – Automotive-ready concepts on display will integrate the consumer appeal of sleek design, touch capability and craftsmanship while using the newest in display technology—including curved lenses optically bonded with formable touch sensors and flexible displays.
Head-up displays (HUD) – Auto China will mark the debut of Visteon’s premium combiner head-up display—one of the three levels of combiner HUD products on display. Combiner HUD brings head-up technology to mass-market vehicles by projecting a virtual image in front of the driver utilizing a transparent screen mounted on top of the instrument panel.
Connected audio – Visteon’s OpenAir® audio products combine smartphone and wearable content with an intuitive interface for an excellent listening experience.
Infotainment – Based on Open Standards technology, Visteon infotainment systems offer embedded content, a driver-centric user interface and improved cyber security.
Connectivity and telematics – Visteon is also spotlighting global solutions designed to offer safe and smooth connectivity in and around the vehicle—keeping it up to date with next-generation technology and services.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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