PSA has launched its first model that will have connectivity services backed by Huawei IoT platform. The new DS 7 Crossback launched in the Chinese market will have new services like a connected services portal, in-car natural language voice recognition and connected navigation as well as easy access to information like vehicle status, journey history and driving style which can be viewed through a smartphone app. All these features will be facilitated by Huawei’s OceanConnect IoT platform. PSA has added that in the near future it will be adding more services like remote vehicle diagnostics and maintenance functions, over-the-air updates and a personal assistant to cater to the needs of both fleet managers and private consumers.
The Huawei technology serves as the backbone of PSA’s Connected Vehicle Modular Platform (CVMP) and the DS 7 Crossback is the first model which will benefit from the collaboration between the two companies. Eventually, it will be rolled out to all of the group vehicles, according to Jean Leflour, PSA’s senior vice-president, connected vehicle and services architecture strategy. He said in a statement that Huawei being a company that is well-known for its innovation capacity, PSA was pleased to showcase the first tangible result of the partnership and thus provide its customers with a new experience enabled by the CVMP.
Leon He, head of Huawei’s automotive industry business unit, added that the key to successful digital transformation of car manufacturers is to build a digital cloud platform. This platform is then used by car manufacturers, ecosystem developers and industry application partners to offer a bundle of vehicle products and services across countries in the global market, so that car owners and users can benefit from personalized travel services.
The DS 7 Crossback was showcased at the Huawei booth at the Hannover Messe 2018.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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