As Intel, Mobileye, and BMW collaborate to develop a platform for autonomous vehicles, ProtectivX has focused on developing the technology to notify if the medical equipment, vehicle or other IoT devices have been hacked.
The company is developing a device which sits on a car’s internal CAN-BUS and tracks all electronic control units (ECUs) searching for any strange behavior. These units may include the vision safety devices, infotainment system, electronic keys, remote engine starters, cruise control, and many others. The revolutionary ProtectivX device constantly scans the CAN BUS, and protects from external threats.
Featuring interfaces to vehicle-connected-to-everything (V2X), smartphones, infotainment, more powerful navigation, and Advanced Driver Assistance Systems (ADAS) technologies, vehicles are now becoming exposed to external software like never before. Hence, the car is now an attractive target to a new generation of terrorists, fraudsters, hackers and other cyber criminals.
If hackers get access to the vehicle, they can take a toll on you and your family by taking over the control of the vehicle’s braking and steering, as well as even reroute the point of destination when using a GPS system. Safeguarding IoT networks—whether in automotive or other applications—is essential not only for preventing attacks, but also for protecting people’s privacy. Network vulnerabilities could be utilized for purposes such as stealing private information, collecting intelligence, tracking driver/user behavior, and more.
Over the next ten years, as cars become connected and more autonomous, in-vehicle safety will expand from active and passive to another dimension; that of cyber security from threats against the physical control and data transmissions of the vehicle. These drivers are anticipated to fuel growth in the automotive cyber security market.
Business Insider reports that more than 380 million connected cars will be on the road by 2021. As estimated by Research and Markets, the market of cyber security for cars in North America and Europe will surpass $6bn and $5bn by the end of 2020. Taking into account the Internet of Things (IoT) in general, Markets and Markets forecast that the cyber security market for IoT will increase from $6.9bn last year to more than $28bn by 2020.
ProtectivX is a revolutionary device and cloud-based authentication technology designed for preventing unauthorized access to information systems or networks, and for safeguarding connected devices, whether vehicles, smartphones, servers, medical equipment, etc. from cyber attacks. In fact, ProtectivX has showcased the effectiveness of its technology in detecting and neutralizing attacks and isolating mobile devices to shield them from hacking.
After successful pilot tests, the ProtectivX team has been asked by other manufacturers in medtech, IoT, and factory automation to develop a test-bed and certificate program to help guarantee that their products are safeguarded against hackers.
“It may say ‘Intel Inside’, but if it has not been certified safe by ProtectivX, then it’s not protected from the outside,” said ProtectivX CEO Ziv Hadad. He claimed that the ProtectivX system can save lives, and their system and certification program would enable them to better protect more devices in different industries and minimize the threat created by hackers. Hadad added that technology has created a window of opportunities for hackers, and they are utilizing technology to close that window.
The advanced ProtectivX system sits in the background, tracking all activity from all connected devices. The patent-pending technology and patented algorithms maintain a database of all connected hardware and anticipated activity. It searches for any strange or suspicious activity and instantly gives alerts. The potential hack is also isolated and neutralized at the same time.
Hadad concluded that hacking and cyber security are a way of life. “We offer a solution, and ProtectivX will be watching out for you and your family.”
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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