Porsche now makes it possible for customers to personalize their very own Porsche in any manner they choose with a new service called Second Skin. Second Skin is slated to be launched in July in Germany. Customers can use an online configurator to choose a design wrap and depending on the design, the cost would range from USD 4,500-6,800. They would get it delivered to them straight from the factory sporting the design that they have chosen. Customers can use the service to completely revamp the look of the car and make it more unique while further enhancing its resale value and giving the paint underneath the design better protection. Generally, this service is done as part of the aftermarket industry.
Customers need to go online, choose the Porsche model that they would like to buy and then opt for the foils they prefer. They can also opt to either have it delivered to them already wrapped or drive to the nearest provider themselves.
The designs that are currently available are quite basic and only four Porsche models are available on the online configurator – the Porsche 718 Cayman, the Porsche Boxster, and both the 992 and the 991.2 variants of the Porsche 911. Porsche plans to add its other model at a later time. The vinyl wraps that would be provided as part of the service will have to transform the look of a car with minimal cost while eliminating the need for a repaint and giving protection to the original factory paint.
The wraps that are currently available comprise some solid colors, a few stripy designs, striking two-tone combinations and even a Martini race-inspired collection of wraps. It is expected that in the future, this service would expand to include non-Porsche models and a growing range of designer wraps.
“As the livery segment is a very fragmented market, we have created a central port of call with ‘Second Skin’ to guarantee quality and offer a comprehensive approach to finding a solution,” said Porsche’s Simon Weiss.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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