Osram is using the ongoing Automechanika show in Frankfurt to showcase its new products and developments in the aftermarket sector. At the show where the company’s slogan is “For everything ahead of you”, the company is presenting a new headlight, interior and exterior lighting solutions, LED ambient lighting and practical car accessories.
Speaking about Osram’s presence at the show, Hans-Joachim Schwabe, CEO Specialty Lighting at Osram said that Osram has once again come up with several innovative developments, thus strengthening its position as a global innovation and technology leader in the field of automotive lighting.
Osram had designed the LEDriving Xenarc retrofit headlight for the Audi A4 B7 in 2014 which proved to be highly popular. This year, at the Automechinka, Osram is launching the LEDriving Xenarc Golf VI Edition, as the Golf VI is another favorite of tuning fans. The LEDriving Xenarc Golf VI Edition comprises Xenarc Original D8S lamps for low and high beam, LED daytime running lights and LED signal lighting with OEM quality and will serve as a means for Golf VI fans to legally upgrade their lighting from halogen to xenon lights as it has received the approval of the German Federal Motor Transport Authority. It even comes in three special variants for those who want a more customized look; GTI, Black and Chrome. These lights will be premiered at Automechanika and will be available exclusively at the Essen Motor Show in November 2016.
LEDambient Connect family: app-based light styling to the beat of the music
OSram has added three new products when it comes to exterior and interior ambient lights; LEDambient Tuning Lights Connect, LEDambient Pulse Connect and LEDambient Hybrid Connect. The settings for all the three lights can be easily configured with the free LEDambient Connect app which is compatible with both iOS and Android operating systems to create numerous combinations of light colors and modes. The moods can be selected directly on a smartphone that has Bluetooth. In a show car, Osram will be displaying the effect of the LEDambient Connect series that allows the lights to pulsate in time to the music in the vehicle.
Headlight Lamps for Night Use: Night Breaker Laser, Xenarc Ultra Life and Ultra Life
When it comes to headlight lamps for night driving, Osram has developed three this year; Night Breaker Laser, Ultra Life and Xenarc Ultra Life. Due to their state-of-the art technology and innovative design all the three headlight lamps offer users the benefits of longer life and better performance. The Night Breaker Laser is a brilliant addition to Osram’s range of halogen lights as compared to standard halogen lamps, it provides up to 130 percent more light which is also 20 percent whiter. The light beam is up to 40 meters longer for better visibility on the road.
The completely redesigned Ultra Life range of halogen lamps can help drivers save time and money due to their extremely long lifespan. They not only offer optimal life but now last four times as long as standard halogen lamps, lasting as long as 100,000 kilometers. The xenon version, the new Xenarc Ultra Life series lamps also offer exceptional durability and can last four times longer than conventional xenon lamps. Vehicles will be able to use these lamps for about 300,000 kilometers before they need replacement lamps.
LEDinspect PRO: powerful lighting for workshops
Technicians working on a car for repair and maintenance need powerful lighting, whether it is for checking under a chassis or exploring the innards of an engine. At Automechika, Osram will be presenting five new inspection lamps belonging to the LEDinspect PRO series for professional users – the Slimline 280, Bonnet 1400, Pocket 280, Penlight 150 and Penlight 150 UV-A. All these lamps can attached directly to the vehicle through a flexible hook or a built-in magnet, thus freeing up both hands for more important tasks. As they are battery operated, there will be no cables that can trip people and all the lamps in the series come with a three-year guarantee.
LEDinspect: for repair work on your car
The inspection lamps in the extended LEDinspect range are meant for home users and are highly flexible with swivel hook and magnetic holders. All five lamps in this range – Pocket 160, Flashlight 15, Slimline 250, Professional 150, and Headlamp 300 can be used in home garages and workshops and come with a two-year guarantee.
Familiar quality, new packaging design
Osram offers a wide range of headlight lamps and in order to help customers select the lamps with the features they need, Osram has redesigned its packaging with different colors being assigned to different characteristics. Thus, orange has been assigned to original lamps, red for Performance oriented lamps, black for highly innovative lighting fixtures, blue for those with distinctive design and so on.
Neolux – Osram’s secondary brand
Neolux is Osram’s secondary brand and specializes in headlights and signal lamps for price conscious customers. The brand had its own booth at the Automechanika Show and displayed its entire product range which includes special lamps as well as standard replacement lamps.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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