Just recently, Novelis has announced that its RC5754 alloy, a new product that contains up to 75 percent recycled content, has been successfully incorporated into the structural components of high volume production passenger vehicles.
The company worked closely with Jaguar Land Rover for the alloy’s development, which serves as a core component of Jaguar’s REALCAR (REcycled ALuminum CAR) project. First unveiled in the all-new Jaguar XE, the RC5754 will also find its way to new and legacy Jaguar Land Rover models.
The learnings from the partnership of Novelis and Jaguar Land Rover in the development of this new product are documented in “Collaboration for a Closed-Loop Value Chain”, a case study issued last month following the companies’ participation in the University of Cambridge Institute for Sustainability Leadership’s Postgraduate Certificate in Sustainable Value Chains.
According to Novelis Europe Automotive, vice president, Pierre Labat, as a leader in alloy innovation and aluminum recycling, Novelis is honored to work with Jaguar Land Rover to help spearhead the automotive industry in sustainable vehicle production. He claimed that Novelis’ new RC5754 alloy not only meets the high recycled content threshold required by Jaguar Land Rover’s REALCAR project, but also delivers the durability, formability and strength indicated by world-leading Jaguar Land Rover engineers.
The REALCAR program, which was unveiled in 2008 by Jaguar Land Rover, is a multi-stakeholder initiative established to develop a closed-loop vehicle production model that recycles automobiles at the end of their lifecycles.
Exclusively developed by Novelis to serve the REALCAR program, the RC5754 aluminum alloy is designed to absorb higher levels of processed automotive aluminum scrap than ever before.
With over four decades of experience in the automotive sector, Novelis pioneered a number of the common aluminum alloys used in automotive production today—including 6111, 6016 and the original 5754—in addition to its very own Novelis AdvanzTM alloy family. The RC5754 alloy further boosts the Novelis portfolio.
Currently, Novelis works with many of the leading automotive manufacturers in the globe to deliver different strong, formable and lightweight aluminum sheet products that are used in over 180 vehicles in production today, including the aluminum-bodied Range Rover and Ford F-150.
Novelis anticipates double-digit growth in the global use of automotive aluminum by the end of the decade. The company is growing to meet this demand with production expansions increasing in Asia, Europe and North America.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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