Mercedes-Benz Style’s partnership with Italian light design company Artemide is something that will revolutionize the lighting arena. The two companies are now exhibiting their latest product at the “Light + Building” trade fair in Frankfurt.
The product represents Mercedes-Benz’s design philosophy of sensual purity, which is characterized by the aesthetically complicated interplay between pure forms, intelligent high-tech and sensual surfaces. The lamp’s body, whose dynamic layout was inspired by the underwater world, resembles a perfect circle. However, the volume showcases a tensioned surface which, depending on the viewing angle, is characterized by a dynamic curve. This provides the lamp with a high degree of sensuality. Called “Ameluna”, which is controlled from an app, the lamp does not require a central light source and generates a strikingly mystical light atmosphere the same with bioluminescent creatures.
Located at the bottom edge is an extremely flexible printed circuit board with 288 LEDs to give an optimum illumination. Some of the light is scattered through the transparent body, hence causing the entire lamp to glow thanks to an advanced optic solution expression of the Artemide optoelectronic applied research. The high-end variant also has a separate light source in different colors, which produces ambience lighting, familiar from Mercedes vehicles.
In a statement, Daimler design vice president Gorden Wagener said that Artemide and Mercedes-Benz are popular for their high demand for design and the creation of iconic products. He noted that within the collaboration, he and his team developed an exclusive designer piece bearing the potential of a modern design icon. “The pendant lamp ‘Ameluna combines beauty and intelligence and hence perfectly embodies our design philosophy of sensual purity.”
Mercedes-Benz and Artemide are united by the same brand values such as design, innovation and quality.
According to Artemide, vice president Carlotta de Bevilacqua, the purpose of their cooperation with Mercedes-Benz Style is to unite the two companies’ expertise in the aspects of design and technology. She pointed out that their target is to develop lighting systems that enhance the quality of human life – with unanticipated experience, maximum economy, and efficiency.
“We often find our role models learning from nature. In the deep sea for example, almost all living beings have the ability to shine – they convert chemical energy with nearly no loss into light: this is biomimicry design.”
Ameluna: Vibrant Design and Flowing Color Effects
Created by Mercedes-Benz designers, the “Ameluna” pendant lamp blends functionality and emotive appeal for an inpidual lifestyle.
The body, which has a diameter of 800 millimeters and a height of 50 millimeters, is made of transparent acrylic. What’s more, its interplay between a clear, circular form and an asymmetrical, sensual volume creates an extremely emotive and dynamic tension.
“Ameluna” is suspended by three wafer-thin carrying wires, making the lamp seem to float in space. Its bottom edge is surrounded with a silk-matt aluminum strip that also serves as a carrier for the 288 LEDs. The light radiates downwards just like a ring with an output of 44 watts and is partially scattered through the transparent body at the same time, causing the entire lamp to glow and fully illuminate the room. In fact, the glow’s intensity falls off in a captivating play of light toward the top of the lamp. Depending on the user’s preference, “Ameluna” can also be dimmed.
The high-end version of the pendant lamp has an extra RGBW spotlight that, just like the ambience lighting in Mercedes vehicles, offers sophisticated touches of color while ensuring a personal lighting mood to suit the user’s preference.
Just as how the sun lits the moon, the lamp’s body is illuminated by an extra 8 W spotlight, which is positioned up to 1.5 meters above. Hence, it generates a flowing color effect in wide-ranging colors. This is why the lamp is named “Ameluna” – a combination of Artemide, Mercedes-Benz and “luna”, which means moon in Italian.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
Your email address will not be published. Required fields are marked *
© 2017 Morjan Media LLC. All Rights Reserved.