Lukoil’s range of Genesis synthetic automotive lubricants is approved by global automotive manufacturers. The company recently joined hands with Al Habtoor Motors to launch this range in the UAE.
Commenting on the launch of this range in the UAE, Victor Zhuravskiy, CEO, Lukoil Global Marine Lubricants, who oversees the company’s automotive lubricants in the region, said that in the 21st century the focus is on using advanced technology to achieve better fuel efficiency and reduced emissions. Hence, lubricant manufacturers ar einvesting heavily in R&D for new product developments.
He added, “Lukoil has already stayed ahead of the curve and developed an impressive range of synthetic products. We are pleased to launch our top-range GENESIS oils in this highly sophisticated and competitive market.”
The new Genesis range meets and exceeds the stringent quality and high performance norms that have been set by the global industry organizations like API and ACEA. Lukoil developed the Genesis range as the outcome of extensive research and testing and by employing innovative technologies, as the company is committed to producing and marketing premium products, delivering value to its customers and contributing to environmental protection through lower carbon emissions.
The Genesis range offers greater engine protection and significantly extended drain intervals. It is approved by major automotive manufacturers like BMW, Mercedes-Benz, Porsche, General Motors, Volkswagen and Renault. It also meets the requirements of most European, American, Japanese and Korean car manufacturers.
June Manoharan, Managing Director, Lukoil Marine Lubricants (LML) DMCC, said, “Our operations in the region has been very encouraging. Since we partnered with Al Habtoor Motors in 2015, we have already captured two percent of the market share in UAE. This success is also mirrored in other GCC markets – Qatar where we have seven percent market share, Bahrain and Oman with three percent of the market each, and Kuwait with two percent. With the introduction of this new range, we are now looking to double our market shares across the GCC in the next three years”.
Lukoil lubricants has over 1,100 international OEM approvals, including those from Scania, Siemens, Cummins, Ford, general Motors, MAN, Mack, Mercedes Benz, Volkswagen, Renault, Wartsila, ZF Friedrichshafen and Detroit Diesel.
Victor Zhuravskiy presided over the launch event, key executives like June Manoharan, William Gilbert Dsouza, sales director, automotive and industrial lubricants, Middle East & South Asia, LML DMCC; Neil Coolledge, general manager, Al Habtoor Motors, and other executive management members of the Al Habtoor Motors Group. The official product was held at the New Metropolitan Hotel, Dubai, UAE, on 24 May 2017, in the presence of dignitaries, officials from LUKOIL and Al Habtoor Motors, and their customers.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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