Goodbaby Develops "High-speed" Car Seat to Improve Child Safety by over 40 Per Cent
At the China Toy Expo that was recently held in Shanghai, China, a company named Goodbaby has launched a car seat that can make a significant difference in the safety of a child when travelling in a vehicle. The seat also attracted significant attraction from the media. The car seat has been positioned as a “high-speed” car seat, that was developed after significant research and development by Goodbaby, which is one of the key players on the global scene when it comes manufacture of durable juvenile products.
The design of the new car seat was inspired by the safe landing technology of spacecraft return capsules, and comprises a proprietary GBES (GB Energy Suspension) honeycomb aluminum device which was developed using CAE (Computer Aided Engineering) and exhibits a high level of strength. The device was developed after studying data obtained through 120,000 car seat impact lab tests, which cost over 600 million RMB (approx USD 90 million). When the device is embedded in the car seat, it can easily absorb the huge force created in collisions through a predetermined collapsing and deformation of the honeycomb aluminum device. Thus, a child using the car seat benefits from a higher level of protection than one in conventional car seats that are available in the market.
Car seats for children are expected to comply with strict safety norms of which the European ECE R44 standard is the strictest one and has been adopted by many countries. Based on this standard, in order to be sold in the market, the child’s chest synthesis acceleration cannot reach more than 55 g on impact at a speed of 50 km/h. In addition, ADAC, which is the most authoritative star rating organization in Europe, requires the impact test speed to be 70 km/h. Many of the qualified car seat products that are currently available in the market are capable of passing the impact test at a speed between 50 km/h and 70 km/h.
When compared to these seats, the Goodbaby “high-speed” car seat passed the impact test at a speed of 80 km/h, which is the highest speed of car seat impact test in the world, and all its performance indexes comply with the highest standards of ECE R44. In a test by an authoritative third-party test firm in China, which compared the safety performance indexes of several car seats from well known global brands, the Goodbaby seat offered full protection of the child at an impact speed of 80 km/h, with major performance indexes exceeding the ECE R44 standard by 28%. At this speed, the performance of the car seats belonging to other brands decreased sharply while some completely lost the ability to protect the child when the impact test speed exceeded 60km/h.
The test for the Goodbaby “high-speed” car seat was conducted in a real vehicle that was traveling at a speed of unprecedented speed of 94.7 km/h, when it comes to tests in the global car seat industry. It delivered head injury criteria of 377, better than the standard of 1,000 stipulated by the US FMVSS 213 (stipulation not required by ECE R44). It also received a chest synthesis acceleration of 29.5 g, which is a lot lower than the 55 g that is required according to the ECE R44 and GB 27887standards, and the 60 g that is required by the FMVSS 213 standard. Hence, when compared to conventional car seats, the Goodbaby car seat significantly improves the safety of a child in a moving vehicle by margin exceeding 40%.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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