DENSO to Set UP JV with Thailand’s Toyota Tsusho

Posted By: Hamid Moarefon: Tuesday, April 19, 2016In: Parts

DENSO Corp. and Toyota Tsusho Corp. have recently entered into a joint venture in Bangkok, Thailand. The new firm, Toyota Tsusho DENSO Electronics (Thailand) Co., Ltd., intends to kick off development of software in July this year to help boost the efficiency of engine electronic control unit development.

It has been challenging to enhance efficiency when developing software utilized in engine ECUs because, as the control of powertrains becomes increasingly complicated, the development scale expands accordingly. The joint venture will employ models in all stages of software development, including control-program development, design and verification.

In addition, to be capable of supporting a huge array of ECUs to be developed, the new company will standardize software and enhance development efficiency and speed.

The new joint venture company will headed by Hideya Ito as president.

Hamid Moaref

Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.