CTC Launches New Automotive Brands in UAE

Central Trading Company (CTC), a member of Al Rostamani Group and a key player within the UAE’s dynamic automotive industry, is proud to present new automotive brands in its offerings. As the first-ever company to be established within the Group with a focus on general imports and exports, the company prides itself on its long-standing business collaborations, customer-focused strategies and wide distribution network.

Eventually, CTC grew into a successful automotive giant, with the tire segment accounting for more than 50 percent of its business. As the official distributor of Michelin tires in Dubai and the northern emirates with a dealership network of more than 250 outlets in its assigned territory, it has been awarded by the premier tire manufacturer for promoting light truck tires. The company also has ten Tyre Plus service centers offering specialized alignment, balancing, and fitting services.

Moreover, CTC carries big brands such as Henkel, a line of sealants, adhesives and automotive maintenance products; FB, a premier Japanese-manufactured battery; and Castrol, the globe’s leading automotive lubricants. The newest addition to the company’s suite of brands is Autous Battery, a renowned Korean spare parts and battery manufacturer that enables CTC to cater to an array of Korean and Japanese cars.

Other brands that are now represented by CTC include No-H2O, an Irish brand that specializes in environment-friendly and waterless car wash; Dewalt, a leading brand of hand tools and power tools and a subsidiary of Stanley Black & Decker; and Alcoa, a global leader in lightweight metals technology, engineering and manufacturing. The company also carries premier automotive refinish paint brands: Turbo (General Paints) and Superio (Nippon Paints) for the UAE market.

In a statement, Mohammed Aqel, General Manager, Central Trading Company, said: “We are proud to introduce BAROCLEM automotive batteries in the UAE region which is a traditional manufacturer of batteries with 80 years’ experience.” He claimed that BAROCLEM delivers unparalleled reliability as they supply the energy required by any series of vehicles and cover every need, whatever the level.

Aqel also revealed the company’s plan to roll out a waterless car wash service by offering franchises to SMEs, adding that CTC has introduced new vehicle services to improve its customer support. “Michelin Quick Service (MQS) is dedicated to deliver tires in less than one hour to the requested location in the UAE. CTC’s current network of Tyre Plus service centers in the country will also grow to 12 by 2016. The centers have been drawing heavy traffic thanks to transparent pricing, professional staff, including patronage from female customers who appreciate their clean and safe ambience.”

There is also the Castrol Training Van that visits workshops and trains mechanics with the help of certified Castrol Lubricant trainers. Along with the company’s principals, it has launched computerized paint color matching and mixing service which is designed to precisely match the color of the repainted parts of the car with the rest of the vehicle.

Aqel noted that their collaborations with their renowned principals are in line with their commitment to the UAE market and customers to bring them the latest in product technology and service that is offered worldwide. “We want our clients to enjoy quality products and services and benefit from expertise and a commitment to excellence.”