Independent market research company eMarketer reports that the UAE leads the region in smartphone user penetration, with 64.6 percent of mobile phone users carrying smartphones. Dubai, which is the largest city in the country, has the highest vehicle density. Based on this finding, it clearly shows that UAE consumers highly prioritize connectivity and mobility, which is why Chevrolet offers a selection of vehicles that offer smooth integration between their smartphone and their vehicle.
Beginning from the 2016 and 2017 model year, the GM pision is offering Apple CarPlay compatibility in 12 vehicles.
Abdallah Madhoun, Regional Sales & Marketing Manager, Chevrolet Middle East, said in a statement that at Chevrolet, they recognize that in an era dominated by technology, always-on connectivity is almost second nature to UAE residents. She added that today, across the Emirates, driving is a staple life and with this in mind, they are giving drivers a safe and easy way to access smartphone technology when they are behind the wheel.
Chevrolet’s state-of-the-art MyLink infotainment system, with phone integration technology, provide owners with convenient access to Apple CarPlay while driving. CarPlay takes specific iPhone features and integrates them on the car’s display in a smart and simple manner. This enables drivers to make calls, send and receive messages and listen to podcasts or music from the touchscreen or by voice through Siri. Included in the apps supported by Apple CarPlay are podcasts, Music, Messages, and Phone.
A number of features can be controlled via voice commands through a button on the steering wheel, enabling motorists to spend more time with eyes focused on the road and eyes on the wheel.
Utilizing Apple CarPlay is simple: there is a “Projection” icon on the MyLink screen when a phone is not connected, then changes to show CarPlay when a compatible phone is connected through USB. To experience the wonderful benefits of Apple CarPlay, the user needs an iPhone 5 or later.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
Your email address will not be published. Required fields are marked *
© 2017 Morjan Media LLC. All Rights Reserved.