CARDONE Revamps Brand Image for AAPEX 2018

Cardone Industries used the AAPEX 2018 show to unveil its new brand image. The company says that it rebranded to highlight its “renewed commitment to modernize and provide industry-leading solutions to the automotive aftermarket.” Cardone tweaked both its brand and its website to cater better to its customers and to deliver OE alternative solutions.

Commenting on the rebranding exercise, Stan Gowisnock, CEO and president of CARDONE said that as the leading global automotive remanufacturer, the company saw the rebranding as an opportunity to remanufacture itself and to highlight its commitment to innovation and continuous improvement.

The revamp is not limited to new packaging and a refreshed logo, but also involved a facelift to Cardone’s website to offer customers a more user-friendly experience.

Visitors to the Cardone booth at the ongoing AAPEX show had an opportunity to preview the new website which will go live in mid-November.

“This is just the beginning and a glimpse of what we have planned at CARDONE,” said Michael Cardone III, owner and executive chairman. “The automotive landscape is evolving, and we are evolving with it and poised to drive the industry into the future.”

In addition to the rebranding, Cardone used the AAPEX 2018 show to highlight its focus on innovation, quality parts and technician training. The products that the company showcased at its booth included hybrid vehicle parts, electric power steering, premium coated calipers and Diesel injectors.

Cardone partnered with Swag Custom Rides and Rotomaster for the show. Swag Custom Rides is an automotive custom restoration nonprofit shop which ties up with Cardone to make a fully functioning Mini-Cooper, which was intentionally cut in half in order to provide young technicians with a up-close look at how a vehicle runs and operates. After the AAPEX show, the training vehicle will be taken across the United States to drive engagement with the next generation of automotive technicians.

Rotomaster is the newest member of the Cardone family and specializes in turbocharger engineering solutions for Dodge Rams, Ford Series trucks and other medium- and heavy-duty trucks, as well as agricultural, off-highway, construction and marine vehicles.
Cardone Industries used the AAPEX 2018 show to unveil its new brand image. The company says that it rebranded to highlight its “renewed commitment to modernize and provide industry-leading solutions to the automotive aftermarket.” Cardone tweaked both its brand and its website to cater better to its customers and to deliver OE alternative solutions.

Commenting on the rebranding exercise, Stan Gowisnock, CEO and president of CARDONE said that as the leading global automotive remanufacturer, the company saw the rebranding as an opportunity to remanufacture itself and to highlight its commitment to innovation and continuous improvement.

The revamp is not limited to new packaging and a refreshed logo, but also involved a facelift to Cardone’s website to offer customers a more user-friendly experience.

Visitors to the Cardone booth at the ongoing AAPEX show had an opportunity to preview the new website which will go live in mid-November.

“This is just the beginning and a glimpse of what we have planned at CARDONE,” said Michael Cardone III, owner and executive chairman. “The automotive landscape is evolving, and we are evolving with it and poised to drive the industry into the future.”

In addition to the rebranding, Cardone used the AAPEX 2018 show to highlight its focus on innovation, quality parts and technician training. The products that the company showcased at its booth included hybrid vehicle parts, electric power steering, premium coated calipers and Diesel injectors.

Cardone partnered with Swag Custom Rides and Rotomaster for the show. Swag Custom Rides is an automotive custom restoration nonprofit shop which ties up with Cardone to make a fully functioning Mini-Cooper, which was intentionally cut in half in order to provide young technicians with a up-close look at how a vehicle runs and operates. After the AAPEX show, the training vehicle will be taken across the United States to drive engagement with the next generation of automotive technicians.

Rotomaster is the newest member of the Cardone family and specializes in turbocharger engineering solutions for Dodge Rams, Ford Series trucks and other medium- and heavy-duty trucks, as well as agricultural, off-highway, construction and marine vehicles.