Osram’s advanced laser headlight modules are finding its way to BMW 7-series sedans, signifying a move to mass production of the technology.
The German supplier instigated the use of laser modules in automobile headlights—which are smaller, brighter and more energy-efficient than LED headlamps—and is the sole company to supply a complete laser module for automotive manufacturers. These modules were first installed in 2014 in the BMW i8 plug-in hybrid supercar and Audi R8 LMX sports car, respectively.
Automotive lighting is a core strength of Osram, which announced an unanticipated and expensive move into the general LED lighting market for homes and streets in November.
In a recent statement, Osram said that the laser boost to the high beam provided the greatest range currently available up to 600 meters.
According to Hans-Joachim Schwabe, they have now taken it from a niche vehicle to a mass-produced car –a significant step in terms of market penetration.
In 2014 alone, BMW sold 48,519 of its luxury BMW 7-series cars, around three percent of the total vehicles sold, compared with 17,793 BMW i cars. The automaker has not yet provided a breakdown for last year.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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