The third edition of Automechanika Birmingham is slated to be bigger and better next year when it returns to the NEC, Birmingham, from June 5 to 7.
According to the plans that were announced recently, the 2018 event will feature several improvements over the previous editions of the event.
• The layout for the 2018 will be a lot better and exhibitors will be grouped based on the segment in dedicated halls. The aftermarket segment will be
accommodated in Halls 19 and 20 while those dealing with vehicle production will be housed in Hall 6.
• There will be a new Workshop Quarter that will serve as a platform for tools and garage equipment suppliers to network with thousands of decision makers
from independent workshops, fast fits and autocentres.
• In 2017, the event has presented the Garage of the Year award which drew several of the best garages in UK to the show. This award will be presented again
at the 2018 edition of the show.
• There will be a number of live technical demonstrations and training sessions in the Workshop Training Zone.
• A new Business Services Zone and Workshop Social that will encourage exhibitors to promote show deals and discounts on tools, diagnostics and garage
equipment are other new features of this show.
• In 2018, the show will have extended opening hours, and on one day, it will be extended into an evening.
Commenting on the preparations for the event, Event Director Simon Albert said that the team has worked on shaping the event to cater to the needs of the automotive industry in the UK. He expects a higher number of visitors to the 2018 edition of the show due to the addition of new attractions which include a number of networking events, seminars, interactive demonstrations and a facilitated meetings programme.
300 exhibitors including Bosch, Hella, Delphi, Draper Tools, Gates, TR Fastenings, MANN + HUMMEL, TEXA, Liqui Moly, Total, and Michelin Lifestyle have already confirmed their presence for Automechanika Birmingham 2018. The 2017 show brought together more than 800 exhibitors and 12,000 key decision makers; 9,300 from the automotive aftermarket and 2,700 from the vehicle production sector.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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