Central Motors and Equipment (CM&E), a subsidiary of the renowned Al Fahim Group has reported slight growth in spite of challenging market conditions. The company has expanded its geographical reach and as well as the size of its passenger car and workshop test equipment businesses.
During the past year, CM&E finalized exclusive distribution partnership agreements with some of the leading manufacturers in the world. In terms of growth, in the past year, the company expanded its geographical coverage by 19 percent, its commercial vehicle business by 17 percent, its passenger car business by 18 percent and its workshop test equipment sales by 25 percent.
The details of the company’s strong annual performance was revealed at a glamorous annual ditributors meet that was held at the Rixos Hotel at The Palm in Dubai and was attended by over 600 guests.
Speaking abolut his hopes for the coming year, Frank Bernthaler, CEO of Al Fahim Automotive, said that the market is undergoing a huge transformation, and this means that companies in the market need to adapt their ways of doing business to meet new market demands. This means that companies need to focus on adding value and giving customers an unequivocal experience.
He added that there are big opportunities for growth in the future. CM&E will continue to seek growth and position itself as a complete automotive aftermarket importer and distributor in Dubai, Sharjah, Abu Dhabi and Al Ain — through Eastern Motors. He also said that the Al Fahim Group was looking into different ways to contribute to Abu Dhabi’s 2030 vision, with a special focus on sustainability and reducing the company’s carbon footprint. He expressed his confidence that CM&E would cater to this transition and pave the way for others to follow.
Ismaeel Hassen, general manager of CM&E, said that 2016 proved to be tough year for the UAE, the region, and the world at large. In spite of this, the automotive aftermarket industry continued to grow at a fast pace in the GCC and CM&E was able to maintain its pace of growth.
He concluded, “We managed to introduce new brands into our portfolio, such as Kendall Motor Oil and Cyclo, and we have geographically expanded some of our businesses into other districts within Abu Dhabi. I am also proud of the fact that we have the highest growth in the workshop test equipment business across the MENA region.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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