Akebono Brake Corporation Receives Import Product Award for Third Consecutive Year

Akebono Brake Corporation received the Import Product Award from the Import Vehicle Community, a pat of the Auto Care Association in the United States for the third consecutive year. The Community recognized Akebono’s EURO Ultra-Premium brake pads as the “Best Overall Import Aftermarket Product or Product Line”. Dr. Wilm Uhlenbecker, President and CEO of Akebono Brake Corporation led the Akebono team in accepting the award at the 2017 Automotive Aftermarket Product Expo (AAPEX) in Las Vegas.

Commenting on the achievement, Ken Selinger, Director of Aftermarket Sales and Marketing, Akebono Brake Corporation said that Akebono was gratified was gratified to receive the award for its EURO brake pads for the third time. He said the award underscores the effectiveness of Akebono Ceramic Technology, its best-in-class performance and control of noise, vibration and harshness for European applications.

The Import Product and Marketing Awards are meant to recognize innovative products and marketing programs that serve the import aftermarket. Winners are selected based on stringent criteria like the reputation of the company, superior commercial success, market demand, distribution, presentation and packaging, and the highest profit potential for the distribution chain.

This is the third time in four years that the EURO Ultra-Premium ceramic brake pads which have been designed exclusively for European vehicles have bagged the award for the “Best Overall Import Aftermarket Product or Product Line.” The EURO Ultra-Premium brake pad line is fashioned from carefully selected materials for consistent, smooth stopping power, while virtually eliminating brake dust and noise.

In announcing the awards, the Import Vehicle Community, which was earlier known as the Auto International Association (AIA), considered many entries for import vehicle product and marketing solutions in ten categories.