BMW Group Middle East, the iconic premium automotive manufacturer, is delighted to unveil its partnership with Nigma Galaxy, one of the biggest esports teams in the MENA region. This excitin... Read more
At first, it was secretly known as “Project24”. These days, the official name MCXtrema is reminiscent of the Maserati MC20 base model – the “first of its kind”, a super sports car ent... Read more
Briggs Automotive Company (BAC) is showcasing the brand’s new single-seater supercar – the Mono – at Monterey Car Week 2023. Designed, engineered and developed to offer a new type of... Read more
JETOUR, a pioneering force in the automotive industry, introduced its ground-breaking strategy ‘Travel +’ in the MENA region through a magnificent brand event held at the Egyptian Capital of... Read more
Automobili Pininfarina opens an exciting new chapter in its history at Monterey Car Week with the introduction of the world’s first pure-electric, open top hyper Barchetta – the... Read more
Starting August 1, 2023, customers who purchase a set of four Goodyear passenger or SUV tires with a diameter of 18 inches and above will be automatically enrolled in a six-month tire protec... Read more
Technology company Continental’s innovative premium surface material for vehicle interiors, Benova Eco Protect, has been named a finalist in the 2023 Automotive News PACE Awards. The product... Read more
Abdul Latif Jameel Motors, an authorized distributor of Toyota vehicles in Saudi Arabia for nearly 70 years, and the Saudi Automobile and Motorcycle Federation (SAMF) proudly announce the op... Read more
With its dominant market share in the sedan space, the Ford Taurus continues to captivate drivers across the region. From its groundbreaking introduction in 1985 to the all-new model, we exp... Read more
In alignment with CHERY’s commitment to pioneering product advancement, the brand has chosen to expedite the revamp of its brand model range. CHERY is set to unveil the latest TIGGO 8 crosso... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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