Bridgestone, a global leader in tyres and sustainable mobility solutions, has today announced the launch of its new semi-slick Bridgestone Potenza Race tyre. The tyre delivers lap times that... Read more
Four key sector disruptors – technology, new ORMs, Sustainability and a dip in light vehicle sales – have been identified as shaping the future of the automotive with a heightened sustainabi... Read more
The CELESTIQ show car represents the purest expression of Cadillac design, technology and performance. From first approach, the striking silhouette of the CELESTIQ show car leaves a lasting... Read more
Strengthening its model line-up and continuing to build on its SUV dominance across the region, Nissan has introduced a new 9-speed automatic transmission to the Middle East, offering custom... Read more
Bentley is bringing contrast and depth to its Continental GT family with the launch of a new S range, focused on driving performance and visual presence. Through a multitude of enhancements... Read more
Land Rover and World Rugby have announced a new partnership that puts the New Defender at the heart of the women’s game for the first time. Excited about the power of women‘s rugby, Land Rov... Read more
Kia Corporation has partnered with the fifth edition of the FIFA World Cup™ Trophy Tour by Coca-Cola, to become official automotive partner for the event in the Middle East. In its role, the... Read more
Jaguar Classic showcased a bespoke Jaguar E-type at the Queen’s Platinum Jubilee Pageant on 5 June 2022. The one-off renovation features a comprehensive list of enhancements carried out by t... Read more
Middle Eastern drivers are known for their adventurous spirit. Their bonding with the sand dunes, the mountainous treks, and the beachside trips are reflected in their demand for vehicles th... Read more
This year, General Motors (GM) will disrupt the pick-up segment with the launch of the new 2022 Chevrolet Silverado and the new 2022 GMC Sierra. The new Silverado and Sierra line-ups will be... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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