Nissan at CES 2018
Nissan Motor Co., Ltd. today launched an innovative program focused on brain function and anatomy research, training and development for its Formula E drivers Sebastien Buemi and Oliver Rowland.
The program, called Nissan Brain to Performance, uses advanced brain imaging and analysis to determine the anatomical specifics of high performance, professional drivers. The program aims to develop bespoke, optimized training to enhance the brain functions and anatomy related to driving and racing.
“At Nissan, we dare to do what others don’t. With this groundbreaking program, we aim to understand our race drivers’ brain functions like never before and push the boundaries of on-track performance in Formula E,” said Tommaso Volpe, Nissan global motorsports director. “What if, through advanced brain function analysis and training, we could help make our drivers perform better? Every tenth of a second counts in Formula E, so we’re excited to see how our cutting-edge Nissan research team can enhance Seb and Oli’s already high-performing brain functionality.
The program will be coordinated by Lucian Gheorghe, a leader in the field of brain analysis and training, and a driving force behind Nissan’s forward-looking research on how to better build the connection between people and Nissan vehicles. The immediate priority of the Nissan Brain to Performance program is to enhance the performance of Nissan’s Formula E racers.
Gheorghe said: “Our brains are incredibly powerful. Without us realizing it, they perform a multitude of critical functions every second we drive our cars. Our highly trained and experienced Nissan Formula E drivers perform these functions under intense pressure and at great speed as they constantly search for faster lap times. Our new Nissan Brain to Performance program seeks to understand what it is about their brains’ electrical activity that enables them to do what they do. Then, if we can, we’d like to help them further improve their performance through bespoke brain training. In the future, could our cutting-edge research help improve the driving skills of the average driver, and inform the development of our road-going EVs? We hope so.”
The first stage of the new program will involve detailed analysis and testing of the Formula E racers’ brain functions, compared against a control group of ‘average’, non-racing drivers. All drivers will perform a range of tasks on state-of-the-art driving simulators while their brain activity is monitored and recorded. Based on the results, a bespoke driver training program involving electrical brain stimulation will be developed with the aim of improving driver performance.
Nissan launches first-of-its-kind Patrol 8 Adventures series in the Middle East
Biannual Automechanika Dubai Network gathers regional automotive experts to highlight the role of remanufacturing in the circular economy
Mercedes-Benz VISION EQXX, the Record-Breaking Icon, to Showcase at LEAP 2024 in Riyadh, Saudi Arabia
CZINGER VEHICLES GROWS ITS INTERNATIONAL FOOTPRINT AS IT PARTNERS WITH AL HABTOOR MOTORS FOR DISTRIBUTION OF ITS GROUNDBREAKING 21C IN THE MIDDLE EAST
FIRST BESPOKE LIMITED EDITION IN INDIA CURATED BY BENTLEY MULLINER
© 2023 Tires and Parts News Resource. All Rights Reserved.