Nissan KICKS brings a new digital challenge for youth in the heart of UAE

The popular Nissan KICKS, which offers an impressive array of class-leading features and personalization options, continues to serve as the SUV of choice amongst younger audiences, a year after the arrival of the SUV’s 2022 model to the region. The Nissan Kicks 2022 is now available at Arabian Automobiles the exclusive distributor for Nissan cars in Dubai, Sharjah and the Northern Emirates, and to celebrate the popularity of the brand’s subcompact crossover in the Middle East, Nissan has launched a new digital challenge that calls on youthful audiences to express their personality though an exciting and entertaining lip-syncing contest.

Building on the success of the KICKS anthem video (Built to your Beat) launched earlier this year, the contest urges audiences to record themselves singing along to the catchy track using a dedicated filter and upload their video onto Instagram. Created by local hip-hop artist Chyno with a Why?, the KICKS anthem highlights the enthusiastic appeal and unique features of the subcompact crossover and has garnered over 13 million views across social platforms to date, including popular music streaming service Anghami.

Participants are encouraged to use the #NissanKICKS hashtag, and tag the official Instagram accounts of both Nissan Middle East and (@NissanDxb), to enter the competition. Set to run until 5^th July 2022, the competition engages younger audiences across the region and offers participants the opportunity to win an exclusive test drive of the KICKS. Additionally, participants also stand a chance to win a Bose Bluetooth speaker allowing them to enjoy listening to their favorite music inside and outside the car. Seven winners in total will be announced on 7^th July 2022, with one winner from Dubai & the Northern Emirates.

The 2022 Nissan KICKS offers a unique set of features, technology, style, and value that buyers seek in a subcompact crossover. In addition to an attractive two-tone color scheme, the KICKS offers buyers enhanced connectivity and safety through the implementation of Apple CarPlay® and Android Auto™ connectivity as well as the introduction of numerous Nissan Intelligent Mobility (NIM) features.

To discover the appeal of the Nissan Kicks 2022, customers can visit their nearest Nissan showroom in Dubai, Sharjah and the Northern Emirates.