Jaguar Land Rover’s New Regional Headquarters at DSO Ready for Operations

Dubai Silicon Oasis Authority (DSOA), the regulatory body for Dubai Silicon Oasis (DSO), the integrated free zone technology park, today announced the completion of construction on the new regional headquarters of Jaguar Land Rover Limited Middle East and North Africa (JLR), the regional branch of Jaguar Land Rover Limited, at the hi-tech park.

Comprising a training academy, an engineering testing centre and a customer relations centre, the new premises span a total area of ​​14,000 square meters. The regional headquarters features innovative technologies that equip engineers, as well as technical and administrative staff across JLR’s regional network – the engineering testing centre includes pioneering tools to deliver top-quality products that maintain the brand image that customers have become accustomed to. The academy includes state-of-the-art workshop space, and a training showroom for JLR’s sales force.

Early stages of recovery

Commenting on the announcement, Dr Mohammed Al Zarooni, Vice Chairman and CEO of DSOA, said: “In line with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, DSOA is keen on contributing to the commencement of recovery of the national economy. This milestone is one step on that journey, set to present employment opportunities in advanced technological fields of engineering, also contributing to the diversification of the UAE’s economy.”

“We are excited to see the regional headquarters of our long-standing partners, Jaguar Land Rover MENA, through to completion. We are confident in the quality of support the hi-tech park provides to its business partners to help them achieve remarkable growth, and are keen to witness the prosperous future of the company.”

For his part, Bruce Robertson, Managing Director of JLR Middle East and North Africa, said: “We are proud to have achieved this milestone in our regional expansion, and grateful for DSOA’s support in our endeavours. We are confident that the state-of-the-art regional office will enable us to add great value to our operations in the Middle East and North Africa. DSOA is well-known for its status as an advanced testbed for pilot projects, and we look forward to more fruitful collaborations on specific smart transportation projects.”

Jaguar Land Rover will introduce a portfolio of electrified products across their model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer ultra-clean petrol and diesel engines.