Hyundai Motor’s N brand to make Middle East debut in Saudi Arabia

Hyundai Motor Company is introducing its N brand models to the Middle East market for the first time with the high-performance motorsport inspired vehicles set to be available to customers in Saudi Arabia this year.

The N brand was born out of Hyundai’s aim to create high performance vehicles that adhere to high standards of excellence while giving drivers cars that are as fun-to-drive as they are practical.

The Veloster N, Kona N, Elantra N and Sonata N Line will be the models rolled out in the region and be available to purchase in Saudi Arabia at Hyundai’s showrooms in Jeddah, Dammam and Riyadh.

Hyundai will eventually introduce the same models across different countries in the Middle East in the coming months, including the UAE, Bahrain, and Qatar.

Hyundai has deployed motorsport-inspired technologies into developing robust and high-performance models for the wider public, enabling them to benefit from dynamic driving experiences anywhere.

All N brand models have sportier exteriors, enhanced powertrains, and track-ready suspension and exhaust notes and N Line models have sportier exterior and N inspired interior compared to the base models.

The introduction of the N brand vehicles in the region will allow customers to experience the exhilarating feeling of the ‘fun to drive’ offering delivered by Hyundai.

Bang Sun Jeong, Vice President, Head of Hyundai Motor Company Middle East & Africa HQs, said: “At Hyundai, our goal is to create powerful vehicles that adhere to high standards of excellence. The N brand reinforces this – bringing inspiration from motorsport to deliver unique experiences that are exhilarating and fun.

“Thousands of people around the world are enjoying these experiences every day by simply travelling in some of our different N brand variants. We are delighted that this is something that people in the Middle East can soon look forward to, starting with customers in Saudi Arabia.”

Since its inception in 2015, the Hyundai N brand has been performing at the highest level offering exclusive engine performance and dynamic technology innovations to satisfy performance-oriented enthusiasts.

Today, there are 12 models in Hyundai’s N brand line-up following the launch of its first model – the i30 N in 2017.

With the brand conception starting in Namyang, Hyundai’s R&D Center in Korea, the N also takes its name from Nürburgring, a famous racetrack in Germany where Hyundai hones its N technologies. The curves of the racetrack are the inspiration behind the N brand logo.