Hyundai Motor Company today announced that its Interbrand global
brand value rose 14 percent year-over-year to $17.3 billion in 2022, placing it 35 th for the second
straight year while marking its eighth consecutive year among the top 40 brands. This marked the
fastest growth among automotive mass market brands, excluding luxury/premium.
The key factors in Interbrand’s positive appraisal of Hyundai Motor include the company’s strategic
focus on electric vehicles (EVs), expansion of its future mobility vision into metamobility and its
proactive ESG management — all underlining its future-proof business feasibility and
competitiveness compared to other automotive brands during a major paradigm shift in the
industry.
Leading the EV market with cutting-edge technologies and eye-catching designs
Hyundai’s growing IONIQ lineup is widely acknowledged for bringing innovative technologies and
exciting designs to the increasingly competitive EV segment. Launched in 2021, IONIQ 5
established Hyundai Motor’s design and technology direction for future EVs. In turn, it won
numerous awards, including the prestigious 2022 World Car of the Year, beating high-performance
and luxury models.
In 2022, Hyundai Motor introduced IONIQ 6 ‘Electrified Streamliner,’ attracting the keen interest of
consumers and critics alike with its unique styling, extended driving range and innovative interior.
Under its dedicated EV brand, Hyundai Motor will leverage its industry-leading manufacturing
know-how to add the IONIQ 7 all-electric SUV in 2024 in response to fast-growing market demand
and continue building its leadership position in the EV segment.
Expanding future mobility vision and technological advancement
At Hyundai Motor’s CES 2022 pavilion, which won a Grand Prize at the 2022 Red Dot Award, the
company showed how its robotics business will drive the paradigm shift towards future mobility,
going beyond the traditional means of transportation to fulfill unlimited freedom of movement for
humankind.
At CES 2022, the company envisioned that the distinctions between future mobilities will be blurred
through the further development of robotics technology, such as AI and autonomous driving.
Diverse mobilities, including automobiles, robotics and urban air mobility (UAM) will also serve as
smart devices for access to the metaverse platform.
In support of its future mobility vision, the company revealed its ‘Metamobility’ concept, with the
goal of pioneering a smart device-metaverse connection that will expand the role of mobility to
virtual reality (VR), ultimately allowing people to overcome physical limitations. Hyundai Motor also
shared its vision of how robots will act as a medium between the real world and virtual spaces,
enabling users to make changes in the metaverse to be reflected in reality.
In order to realize metamobility, the company plans to establish a ‘smart factory’ in Singapore by
the end of 2022 by forming strategic partnerships with leading companies to establish a platform
and prepare a roadmap. By doing so, Hyundai Motor expects to accelerate its transformation into a
smart mobility solution provider equipped with a unique mobility ecosystem that advances
operational efficiency and promotes manufacturing innovation.
Reinforcing brand reliability and empathy through proactive ESG management
Along with the realization of eco-friendly and future-centric technologies, Hyundai Motor is
enhancing its brand credibility and empathy through proactive environmental, social and
governance (ESG) initiatives, such as reinforcing guidelines for improving the working environment
in the supply chain.
In recognition of the performance of ESG management activities, the company was included in the
Dow Jones Sustainability Index (DJSI) World Index for the first time last year, which means it
reached the top 10 percent of 2,500 global companies by market capitalization.
“As the automotive industry continues to go through a major paradigm shift, Hyundai Motor will
continue striving to transform into a smart mobility leader that not only secures technological
prowess through bold investments in the future mobility industry but also fulfills its responsibilities
for a better tomorrow for all mankind,” said Jaehoon Chang, President and CEO of Hyundai Motor
Company.
The global brand consulting firm Interbrand conducts an annual evaluation of major multinational
companies to release its Best Global Brands rankings. Each brand’s present value is arrived at
following a comprehensive assessment of its fiscal and marketing operations, which are used to
calculate its future revenue.
