Genesis Middle East & Africa and OTE Group announced the launch of the first standalone Genesis showroom in Oman with a launch event on November 8, 2022.
The event was widely attended by members of the Royal Family, VIPs, and industry leaders, as well as key automotive media and patrons of the brand.
The first of its kind in the country, the facility spans an impressive 1,112 m2 and marks a new era for the luxury car brand in the Middle East. Located in Wattayah, Al Romelah Street, the showroom comprises of two distinct areas for customers, with 731 m2 dedicated to a brand cube and brand wall, as well as a display space for new models, and a Genesis bar. The remainder of the space covers about 381 m2 and is located on the mezzanine floor to provide ample open seating and extra space to accommodate new models. The facility will showcase a range of Genesis models including the G70, G80 and G90 sedans as well as SUV models, GV70 and GV80.
Customers can expect an elevated level of hospitality at the new showroom. Visitors can browse the available range of colours and interior details as much as they please, and can book test drives for the full Genesis experience.
Speaking on the success of the launch and the future of Genesis, Omar Al Zubaidi, Head of Genesis Middle East & Africa said, “This has been a very proud moment for the Genesis team and OTE Group alike and it is a testimony to achievements and accomplishments that Genesis has had in Oman and the rest of the region. We look forward to a successful partnership with the OTE Group and are ready to welcome our patrons and new customers to witness the evolution of the brand and experience luxury with our unique models and services.”
Sheikh Saad Suhail Bahwan, Chairman at OTE Group added, “Our partnership with Genesis adds another feather to our cap and showcases the exponential growth we have had since 1991. This luxury brand is the perfect fit for the OTE Group and we are delighted to strengthen our partnership with Genesis Middle East & Africa with the opening of this brand new showroom in Muscat, Oman and are looking forward to a long and successful partnership ahead.
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