General Tire introduces new technology for its Grabber AT³ range of off-road tires

General Tire, a sub-brand of leading German tire manufacturer Continental, has introduced the latest advanced tread technology on its Grabber AT³ tire, which is specially designed for off-road use.

Launched in the Middle East in 2011, General Tire provides motorists with excellent quality and performance especially in 4×4 and off-road applications, forming a strong presence in the region. The company’s flagship product, the Grabber AT³ is a versatile and robust tire developed for use on SUVs, pick-up trucks and off-road vehicles. It combines exceptional off-road capability and excellent grip on the road in all weather conditions.

For over 100 years, General Tire has offered SUV and 4×4 drivers robust and durable tires for every application, and with this new technology provides improved grip and cut resistance to better deal with both dry and wet terrains.

Matthias Bartz, Business Development Manager for General Tire EMEA, said: “At General Tire, safety is paramount. Cut resistance is an important criterion for drivers using all-terrain tires, providing better grip. This is why we’ve worked on the technology to improve these performance elements of the Grabber AT³ and enhance their already strong reputation within the all-terrain sector. The use of new technologies represents an opportunity to improve safety and quality even further and in turn provide quality products for our customers.”

General Tire produces Grabber AT³ model tires for a wide range of vehicles, and recently added

two new dimensions for rims with diameters of 21 and 22 inches with additional sizes expected to follow later in the year. The new sizes for high-performance vehicles have the dimensions 275/45 R 21 110V XL and 275/40R22 108V XL FR.

General Tire has dedicated partners across the GCC, Levant and Egypt. Customers can find out more about General Tire and where to purchase the Grabber AT³, by visiting here.