Today the European Tyre and Rubber Manufacturers’ Association published its members’ sales for the year 2020 as well as the last quarter of 2020. 2020 has been a very difficult year for the industry. The Original Equipment (OE) segments being the most strongly affected, recording a -23% for consumer tyres and -18% for Trucks. Also in the Replacement market all the segments have been negatively impacted, with the Consumer tyres recording double digits impact equal to -12%, and more specifically -20% on Car Winter Tyres, and -13% on Car Summer Tyres. Only Car all seasons registered a positive trend. On the Truck tyres segment we registered -4%, and on Moto tyres a decrease of 9%, while Agricultural tyre sales performed steadily compared to last year.
“The Covid-19 pandemic, the repeated lockdowns and mobility restrictions consequently imposed, together with the economic crisis that followed, with the closure of some plants, have strongly impacted the tyre sector, not only in terms of sales but also in terms of jobs lost” said Mrs Cinaralp, Secretary General of ETRMA. “Unfortunately the huge drop in the OE consumer tyres is not a surprise and is a direct consequence of the 23.7%2 contraction announced for 2020 by the EU passenger car industry due to Covid-19 pandemic”. We are starting to see in Q4 a slow restart of the activity, with the Agricultural Tyres sector driving it, followed by the moto & scooter segment, and truck tyres, while the consumer market remains negative. The relatively mild winter during semi/lockdown periods led many drivers to not replace their summer tyres with winter ones. Mrs Cinaralp underlined that “It will be key for our sector to continue the collaboration with the European Union institutions and national governments to develop schemes to facilitate the recovery, in order to support the economy and the society to exit from this unprecedented crisis“.
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