Bridgestone joins virtual session to help strengthen road safety efforts in region

Bridgestone, a global leader in tyres and rubber providing solutions for safe and sustainable mobility, joined as a resource speaker at the virtual forum on road safety organised by the Dubai Chamber Sustainability Network Road Safety Task Force.

Khalid Qureshi, Communications & Trade Marketing Lead Bridgestone, was part of the high-profile panellists who discussed road safety management and best practices. Bridgestone is one of the active members of the Dubai Chamber Sustainability Network.

During the session titled ‘Road safety best practices,’ Qureshi shared with the participants Bridgestone’s highly successful ‘Eyes on the Road’ and ‘Eyes on the Road’ Ramadan initiative that focuses on the wellbeing of UAE truck drivers.

He also spoke about Bridgestone’s sustainable and efficient fleet management and mobility solutions whilst promoting his organisation’s Corporate Social Responsibility (CSR) programme in the local business community.

He was joined by Dr. David Marsh, Project Director, Sheida International Co. LLC, Sultanate of Oman; Roshan Menon, Quality Assurance, Safety and Project Manager Emirates Group; M.S. Sridhar, Group HSEQ & Sustainability Manager, Tristar Group, and the session was moderated by Syed Atif Ali, Program Manager CSR, Dubai Chamber of Commerce.

More than 60 participants from various companies in the region attended the online session. The task force’s member companies, industry experts, and technology providers tackled during the event a host of topics affecting road safety. These included vehicle safety features, journey management techniques, fatigue management, maintenance and repairs, driver wellbeing, and driving behaviour.

Stefano Sanchini, Regional Managing Director, Bridgestone Middle East and Africa, said:

“We, at Bridgestone, are dedicated to the safety of roads not only through our high-quality products and innovative solutions, but also by educating drivers. Our discussions are geared toward promoting relevant initiatives, best practices, and challenges facing our efforts today. Dubai Chamber Sustainability Network provides us with a platform for sharing expertise that would help accelerate our joint endeavours to prevent accidents and road traffic injuries. It facilitates collaboration between the most brilliant minds in the business.”

Bridgestone’s ‘Eyes on the Road’ campaign, which offers free health screenings to truck drivers, forms part of its CSR progamme promoting the safety of everyone whilst on the road. It emphasises the need to look after the health of truck drivers who spend long hours on the road delivering goods and commodities.

Qureshi said: “Safety is a value that is reflected in the quality of our products. That is why our CSR campaign is very important to us. We appreciate the hard work and long hours that truck drivers dedicate to delivering goods and commodities, and we demonstrate this through our ‘Eyes on the Road’ campaign. A potentially life-saving health check campaign, the campaign aims to improve fitness and road safety and reflects our responsibility to keep them and everyone around them safe on the roads.”

Bridgestone, which seeks to become a major player in the global mobility ecosystem, transforms its passion for safety and comfort by setting new standards of technological advancement, offering high-quality products, and raising road safety awareness in the region and worldwide.