Bridgestone collaborates with Integrated Transport Centre and Al Masaood TBA to promote tyre safety at Road Safety Event

Bridgestone Group, a global leader in tyres and rubber providing
solutions, joined hands with Al Masaood TBA and Integrated Transport Centre (ITC) to
participate in the latter’s Road Safety Event to educate motorists and emphasise the
importance of tyre maintenance for safe mobility. The event, which was attended by the Abu
Dhabi Police, and several other key participants, was held in conjunction with the World Day
of Remembrance for Road Traffic Victims on November 21, 2022.
The event, which was organised by ITC, an Abu Dhabi government entity, was an
opportunity for Bridgestone to highlight the importance of regular and quality tyre
maintenance for motorists, as part of its CSR initiatives to raise customer awareness. During
its participation, the company shared insights into how tyre quality and use can have a
significant impact on fuel consumption and emissions, as well as how their performance and
ride comfort on loose or wet roads are also affected by their inflation pressure, along with
other key takeaways relating to the sector. Al Masaood TBA is the official distributor of
Bridgestone in Abu Dhabi.
Given the company's foundation as a tyre manufacturer, Bridgestone Group comprehends the
importance of road safety for mobility systems and societal resilience. Moreover, the
initiative aligned with the company’s E8 Commitment – ‘Ease: Committed to bringing
comfort and peace of mind to mobility life’ and ‘Empowerment: Committed to contributing
to a society that ensures accessibility and dignity for all.’

Stefano Sanchini, Regional Managing Director, Bridgestone Middle East and Africa,
said: “At Bridgestone, we are committed to improving road safety not only through the
development of high-quality products and innovative solutions, but also by educating
motorists and raising awareness within the community. Our discussions at the event focused

on promoting relevant and important initiatives, best practices, and addressing the difficulties
we currently face in our strategies. ITC provided us with an ideal forum for exchanging
knowledge that would help accelerate our joint efforts to prevent accidents and injuries, as
well as foster collaboration between the industry's brightest minds.”
Salah Adib, General Manager of Al Masaood Tyres Batteries and Accessories Division
said: “The tyre performance and handling on the road, as well as its safety, effectiveness, and
ride comfort, can be severely impacted by age, wear, and tear as well as inflation pressure.
Therefore, it's essential to do preventive tire maintenance to boost efficiency and reduce
vehicle downtime, which enhances safety and profitability. With the right inflation pressure,
tires will perform better, deteriorate less frequently, and increase vehicle fuel efficiency. By
educating drivers about the regulations governing truck tyre checks, we hope to improve fleet
and mobility performance with the help of this tyre safety campaign. At Al Masaood TBA,
we are committed to raising awareness within the community about the road safety in line
with the objective of the Abu Dhabi government to offer a safe and sustainable transport
network in the Emirate.”

The Bridgestone Group regularly hosts and participates in events like road safety training for
employees and local communities. The company, which has transformed itself to become a
major player in the global mobility ecosystem, embodies its passion for safety and comfort
through setting new standards of technological advancements, offering high-quality products,
and raising awareness of road safety in the region and worldwide.