UD Trucks, in association with Rolaco Trading and Contracting Holding, its longstanding partner for the distribution of UD Trucks in the Kingdom of Saudi Arabia, has unveiled a new range of trucks that has been built specifically for the Middle East. The all-new Quester is a multi-purpose truck that can be used for a wide range of applications, both on and off-road like construction, distribution and long-haul transportation. This is so far the biggest step that UD Trucks has taken in a bid to increase its market share in the Middle East. UD Trucks was formerly known as Nissan Diesel and is a subsidiary of the Volvo Group.
Both UD Trucks and the Volvo Group conducted years of extensive quality control tests and developed the Quester range with a Japanese hands-on customer centric approach. The Quester truck was built and refined based on feedback from customers regarding their day-to-day needs and in addition to performing impressively, it provides great value and satisfies owners’ expectations with regard to every aspect. Quester definitely takes full advantage of the Volvo Group’s global footprint and UD Trucks’ experience in Middle East.
Commenting on the Quester’s arrival to the Middle East, Lars-Erik Forsbergh, President- UD Trucks Middle East said that he was very excited about the arrival of the Quester range in KSA. He said that the new Quester would help the company to build on its reputation for reliability and durability, as well as to launch its new customer promise, ‘going the extra mile’. He expressed his confidence that the Quester would be a big game changer for UD Trucks. According to him, over 400 full-time experts drawn from different countries were involved in designing, developing and validating Quester and its associated services. The team spent 1,500,000 engineering hours and 65,000 test hours to build the ultimate trucking machine.
Speaking about the launch of Quester in Saudi Arabia, Sami Al Halabi, Chief Operating Officer of Rolaco Trading and Contracting Holding, said, “We are once again providing a customer adapted solution to our customers in the heavy duty segment with a high quality UD Truck.” He added that their aim was to exceed customer expectations with the performance of the Quester and the related services Rolaco would provide.
The new Quester range is robust and strong, with a perfect blend of global technology and Japanese craftsmanship. The new range combines the best of three worlds; UD’s heritage of Japanese craftsmanship and customer care, Volvo Group’s global technology and aftersales know-how, and cost efficiency.
In comparison to the trucks sold by competitors, Quester trucks have a lower operating cost due to longer services intervals and local and regional parts availability.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
Your email address will not be published. Required fields are marked *
© 2017 Morjan Media LLC. All Rights Reserved.