Porsche has strengthened its presence in the Middle East by opening a Porsche Studio in Beirut. This is the first such Porsche studio in the region. The studio in Beirut like “Porsche on Sylt” and the “Porsche Studio Guangzhou” has an innovative sales format, which gives Porsche the opportunity to interact with a wide range of target groups. The new studio is located in the city center of Beirut and visitors to the studio will enjoy an immersive brand experience that showcases a range of the brand’s services. A distinctive feature of this studio in Beirut is its runway staging area and LED screen, which plays on a loop visual content depicting various sports cars in real-world scenarios. Special sound and fragrance elements further enhance the customer experience.
Commenting on the new studio, Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG said that Beirut, as the economic and cultural center of the country, is the perfect location for a Porsche Studio. The new sales concept is expected to further enhance the attractiveness of the Porsche brand and help to expand brand awareness to new fans and customers, especially in growth markets.
The Porsche Studio Beirut which covers an area of 309 square meters is located in the Solidere shopping district. All the vehicles in the studio are available for test drives upon request. Visitors who are interested in purchasing a vehicle have the option of customizing it onsite in the Trimming and Configuration Labs, and there scope for more extensive customization from Exclusive Manufaktur. The Porsche Studio will collaborate closely with the existing Porsche Centre in Beirut, so that it would be possible to purchase vehicles directly on site.
Commenting on the opening, Deesch Papke, Chief Executive Officer of Porsche Middle East and Africa FZE, said that the Porsche Studio Beirut offers a truly welcoming and engaging environment for customers, enthusiasts and the public to interact with the Porsche brand. It has a wide variety of digital touchpoints that have been cleverly integrated into the space so that visitors can learn more about the heritage of Porsche and possibilities that are available for configuring their very own sports car. Porsche completed this project in collaboration with its long-standing partner Porsche Lebanon SAL.
Porsche is constantly working on its sales strategy with the company and its sales partners exploring new approaches. In addition to the Porsche Studios, there are currently five Porsche Experience Centres around the world, which provide customers and fans with a chance to get first hand experience of the Porsche brand. They are allowed to test drive Porsche vehicles and get a taste of the power, sportiness and safety that Porsche vehicles are known for.
Guests who attended the opening of the Porsche Studio in Beirut also had a chance to see the spectacular third generation Porsche Cayenne. Porsche’s flagship SUV now reflects its racetrack roots more closely with greater versatility and more performance than ever before. Powerful turbocharged engines, enhanced chassis systems, a range of off-road modes and a sharper design reinforce the Cayenne’s credentials as a true sports car in its segment. Additional enhancements to the latest generation also include intelligent assistance systems and more connectivity features aimed at offering improved driver and passenger comfort.
The Cayenne S, which was highlighted on the Porsche Studio Beirut runway, is powered by a 2.9-liter, biturbo-charged V6 engine with an output of 440 hp and 550 Nm of torque. It can go from 0 to 100 km/h in 5.2 seconds (4.9 seconds with the optional Sport Chrono Package) and has a top speed of 265 km/h.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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