Nissan has revealed plans to gradually phase out the sale of diesel models in Europe. The leading car manufacturer has already cut hundreds of jobs at its plant in Sunderland, UK due to the fall in demand for diesel models and has now finally announced that it would be totally phasing out diesel models in the coming years.
A Nissan spokeswoman said that the company is aware of the progressive decline in the demand for diesel cars and though the diesel engine will continue to be a part of the powertrain offering on a global basis. Nissan’s sale of diesel vehicles was mainly in Europe. The sale of diesel vehicles will be phased out slowly and the focus will shift to electric models. The strategy is to discontinue diesel gradually from passenger cars at the time of each vehicle renewal.
Data was released earlier this month which indicated that the demand for diesel vehicles in Britain, the second-largest market for diesel cars in Europe, the demand for diesel vehicles has dropped sharply.
In the first quarter of 2018, the demand for diesel demand in Britain fell by a third. Nissan’s sale of diesel of diesel models in the UK fell by 35 percent while in the UK overall, sales have dipped by 12 percent.
Nissan can now turn its attention to its range of electric vehicles, where the company has a strong position in the market, with the Leaf being the best selling electric car in the UK and also on a global basis. Nissan is currently launching an all-new second-generation version of the Leaf.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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