Mercedes-Benz Launches New Car-Sharing Service Named Croove

Private cars remain idle for most of the day. At the same time, they are relatively expensive to own and to maintain. This is why a peer to peer car sharing service is a good idea. Mercedes-Benz has announced that the company is launching a new P2P car sharing service named Croove in Germany this month.
The cars belonging to Croove will be privately owned and the backend of the service will be managed jointly by Mercedes and the German financial company Allianz. Both the owners of the vehicles and the lessors will use an iOS app to use Croove.

In order to register their cars with Croove, owners must ensure that the cars are below 15 years of age and are in good condition. Allianz will be involved with offering supplementary insurance for those who are leasing the vehicles. When it comes to the lessors, they must be over 21 years of age, must fill out a profile, and should complete a check-in and check-out procedure with every car. They are expected to pick up and return vehicles to designated drop-off points.

Currently, Mercedes has plans to offer Croove services only in the German town of Munich. If the company receives good interest in the service, it has plans to expand the service to other cities and countries. Croove will be launched as part of Mercedes Benz’s Connected, Autonomous, Shared and Electric (CASE) corporate strategy.