INFINITI, Nissan’s luxury brand emerged as the top automotive brand in the region when it comes to marketing effectiveness. Competing against other top brands in the region like Emirates NBD and Coca Cola, Infiniti gained the #5 position in the regional Effie effectiveness Index, a pointer of the marketing effectiveness of the company. This made the company the top automotive brand in the index.
Infiniti is one of the fastest growing premium automotive brands in the Middle East. The Effie Index identifies and assigns a ranking to the most effective marketers, brands, agencies, and holding companies on the basis of information obtained through finalist and winner data forEffie Award competitions around the world. It is the most comprehensive global ranking of marketing effectiveness and is announced on an annual basis.
Brands are evaluated based on the number of awards they have won and those that they have been shortlisted for. Marks are given using a points system with 12 marks for a Platinum award, 8 for a Gold Award, 6 for a Silver Award, 4 for a Bronze and 2 for being shortlisted.
Infiniti’s campaign in Saudi Arabia, ‘From Darkness to Light’ received a Gold Award in the New Product & Services category, making it the brand’s first ever Gold award at the Effies. Infiniti also made it to nine other shortlists, thus becoming the most effective automotive brand and the brand that received the highest consideration for awards
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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