Hyundai Motorsport has announced that it has begun working on its first electric race car. This marks the beginning of a new era in motorsport for the company.
The car has been conceptualized and made at the company’s headquarters in Alzenau, Germany, and will be revealed to the public on September 10, the media day of the International Motor Show (IAA) in Frankfurt.
This shift to electric marks another step in the progress that Hyundai Motorsport has made. Within the short span since it was established in 2012, the company has become well established in rallying and circuit racing. The WRC team has won multiple rallies and is currently in its sixth season. The team is currently in the lead in a hotly contested Manufacturers’ Championship.
Hyundai Motorsport also has a successful Customer Racing division, established in September 2015, which has developed the competitive i20 R5, i30 N TCR and Veloster N TCR cars that have between them claimed victories and championships in motorsport series around the world.
The first glimpses of the new car can be seen in videos published on Hyundai Motorsport’s Social Media channels, offering a hint of what is to come at the official reveal next month.
Mirroring the move towards hybrid technology and electrification in the automotive industry, motorsport has also ventured into new territory in recent years with the introduction of electric and hybrid series and regulations. This exciting new chapter promises to showcase Hyundai’s high-performance capabilities, its green technology credentials and its unwavering passion for motorsport.
“A new era is dawning at Hyundai Motorsport. For many months, our team in Alzenau has been working hard on an exciting electric vehicle and soon we will be able to share the fruits of these labours,” Andrea Adamo, Team Director said. “It promises to be a new chapter for our company, a natural extension to our motorsport activities, one that links closely to the current trends and innovations in the wider automotive industry. There’s not much longer to wait; all will be revealed at the IAA in Frankfurt in early September.”
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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