Hyundai Motor has earned a place in the list of the top 40 global brands in the world for the fourth straight year, based on the latest rankings published by the global brand specialist Interbrand. The company’s global brand value grew by 3 percent from 2017 to reach a record high of USD 13.5 billion. Thus, it gained a spot in the list of the top 40 Best Global Brands for the fourth consecutive year. The company achieved the feat of being ranked as the world’s 36th most valuable brand despite the challenging conditions of many global markets.
Commenting on Hyundai’s achievement, the company’s Chief Marketing Officer said that Hyundai Motor is an innovative and creative brand that focuses on continually developing and implementing new vehicle functions that its customers want. Thus, they get seamless automotive experiences. He concluded by saying that recent developments in the automotive industry, like the push towards connectivity, electrification, and autonomous driving, offer immense scope for Hyundai to be a leading force in the future of global mobility.”
Hyundai Motor has maintained its sixth position in the global automotive rankings and the company has witnessed a four-fold increase in brand value since 2005, after it witnessed exponential growth.
Mike Rocha, Global Director of Brand Valuation for Interbrand said that the continuous growth of Hyundai’s brand value is the outcome of the company’s investments in future mobility initiatives, and its commitment to continuously enhance the strength of its brand. Factors that helped Hyundai to create a more differentiated positioning for its brand included the launch of NEXO, which uses advanced fuel cell technology, and its new high performance brand N. These initiatives showcased Hyundai’s technological credentials. Hyundai proved to be a brand that truly internalized its values and responded rapidly to market changes, thus adding value for their businesses,” said.
Hyundai achieved numerous industry milestones, like development of the first dedicated hydrogen-powered SUV in the world, NEXO. The company’s range of eco-cars includes the All-new Kona Electric, and the IONIQ. Hyundai thus has the broadest range of eco-powertrains in the industry.
Hyundai continues to engage in advanced research through Project IONIQ and open-innovation through collaborations with external companies like Cisco, Baidu Inc., and SoundHound Inc. This is combined with strategic investments in future technologies like electrification, smart cars, robots and artificial intelligence, and future energy.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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